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[REV 25-NOV-2014]

 
 
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VINTAGRAPH • WPA • WWII • THE TOY DEPARTMENT, 1913

Something Wicker: 1912

Something Wicker: 1912

Detroit, Michigan, circa 1912. "Pringle Furniture Co. -- chairs." 8x10 inch dry plate glass negative, Detroit Publishing Company. View full size.

 

Wicker Technology

Actually, Julian, wicker received a technological boost in about 1920 when a Minneapolis resident by the name of Marshall Lloyd developed and patented an automatic wicker loom. This invention allowed the construction of sheets of woven wicker quickly and inexpensively. The loom patent was sold to Heywood Wakefield and that company was soon a very major producer of wicker furniture.

State of the Art

Judging by this picture the wicker industry hasn't enjoyed the same rate of technological development as say the radio or automobile industries have in the last century. In fact I would guess that you could pick up the very same models today at Wild Wally's World of Wicker.

I suspect

Those hideous blinds were never meant to be seen by the public. However, judging by the light filtering through, even with the awnings which you can see the shadow of, without the blinds you wouldn't see the merchandise in this photo.

You can have any style you want

as long as it's Wicker.

Eclectic and Electric

It looks as if the folks at Pringle's were pulling out all the stops for showroom illumination. Somehow, I imagine the resulting glare didn't enhance the appearance of anything in the showroom.

The furniture store on Gratiot Avenue

According to old Detroit City Directories, the Pringle Furniture Company was located at 121-123 Gratiot Avenue, between Brush and Beaubien Streets. It was originally incorporated in 1884 as the Detroit Picture Company with a capitalization of $25,000 for the purpose of selling "furniture, carpets, pictures and frames." In 1910, the company changed its name at the same time Herman Endriss left as President and was replaced by the Vice President, William A. Secord. In 1911, James Pringle came aboard as VP, joining the company's long-time Secretary-Treasurer, David Pringle.

 
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Shorpy.com | History in HD is a vintage photo blog featuring thousands of high-definition images from the 1850s to 1950s. The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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