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VINTAGRAPH • WPA • WWII • UNFAIR TO BABIES, 1936

Bread, the Movie: 1924

Bread, the Movie: 1924

Washington, D.C., 1924. "A&P Stores, Miss Frances Talley." Storefront spokesman for Dad's Bread and its rather literal marketing tie-in with a movie called "Bread." National Photo Company Collection glass negative. View full size.

 

History

I would give a lot to try some of Dad's Bread. I have to bake my own to come close, these days.

Flour Face

I've heard of pancake makeup, but never flour. Did she face-plant in the mixing bowl?

Grocery list or Netflix queue?

Sure it may sound dull, but "Bread" the movie was later followed by

"Bananas" 1971
"Juice" 1992
"Canadian Bacon" 1995
"Eggs" 1996
"Butter" 1998
"Coffee and Cigarettes" 2003
"Steak" 2007
"Milk" 2008
"Salt" 2010

Dad's Bread

What every hippie lived on in the '60s!

Career vs. Matrimony

The advertising campaign targeted at food shoppers and the plot, concerning modern matrimony, suggest to me the genre of 1920's Chick Flick.


Washington Post, Jul 27, 1924.

“Bread” at Columbia Scans Modern Marriage Problem.

The all-absorbing modern problem of business career versus matrimony for women constitutes the central theme of “Bread,” the new Metro-Goldwyn picturization of the novel of the same name by Charles G. Norris, which will be given its initial presentation in Washington this week, beginning this afternoon, at Loew's Columbia, with a most noteworthy cast, including Mae Busch, Robert Frazer, Wanda Hawley, Pat O'Malley, Hobart Bosworth, Eugenie Besserer, Myrtle Stedman, Ward Crane and Raymond Lee.

Victor Schertzinger directed the screen production of “Bread,” in which Miss Busch enacts the central role of Jeanette Sturgis, the proud, high-spirited daughter of a woman who has had the greatest struggle with poverty. Achieving success in the business world, the girl soon attracts the attention of a young salesman, who fascinates her, and, when he proposes marriage, she decides to accept, although in so doing, she once again confronts the specter of poverty and privation through her husband's extravagance.

Things eventually reach the point where the girl can stand such conditions no longer and she leaves the husband to reengage in business. Once again, she achieves success, while the husband, ashamed of the part he has played, makes no effort at reconciliation, but tolls at the task of financially rehabilitating himself. By a coincidence, a sister of the heroine and her husband, both feeling the grind of poverty, invest in a small sedan which they purchase from their brother-in-law, and, during the demonstration of the car, the separated wife and husband are brought together and reunited, in the belief that the happiness of marriage justifies the risk they both run in trying again.

The Woman in the window

looks a little Doughy.

Why the poet drinks more some times than others

"A loaf of bread, a jug of wine and thou
Singing beside me on the riverbank.
Ah, this were Paradise enow...."

No, I don't think that's gonna work, here.

Mae Busch

If Mae Busch had been in the window display there would have been a large crowd of men in this image. She was a looker.

Sliced Bread

Dad's the best thing since sliced bread. Oh, Oh, sliced bread was not generally available until 1928.

Never mind.

Frank's Brother

Charles G. Norris was the brother of Frank Norris, author of the classic "The Octopus," about the predations of the Southern Pacific railroad in 1800s California. Charles also focused on social issues. "Bread" focused on the difficulties working women had in balancing love and a career.

Bread: The Movie

Do you think they made a lot of Dough from this flick? Just sayin, you know.

Merchandising 1924

I like that the merchandising tie-in for Bread was bread. T-shirts? Action figures? Naw. Good ol' bread.

People Magazine

Over there in the newsstand to the right -- wonder if the stars of "Bread" were featured in it? Looks like they're down to one copy, though.

Stars of Bread, the movie

Mae Busch - Jeanette Sturgis
Robert Frazer - Martin Devlin
Pat O'Malley - Roy Beardsley
Wanda Hawley - Alice Sturgis
Eugenie Besserer - Mrs. Sturgis
Ward Crane - Gerald Kenyon
Directed by Victor Schertzinger
Written by Lenore J. Coffee and Albert Lewin based on the best-selling novel by Charles G. Norris
Distributed by Metro-Goldwyn-Mayer
Release date 4 August 1924

I'll skip the bread

but you can grind me a pound of Bokar coffee. Perk, please. I remember my mom saying if you came home on the streetcar with a bag of freshly ground coffee, everybody knew it.

A Short History

1924: Eyeshadow introduced.
1926: Eyeshadow classes commence.

The Great Atlantic & Pacific Tea Company sells

bread, bread, bread, bread, bread, canned milk, cocoa, and Halloween masks.

Interesting Storefront

I wonder what they sell?

Yeast

Is the prequel, "Dough: The Story of Rising young Stars"?

Wow.

I didn't know Susan Boyle was that old.

Awesome

Eyeshade. The perfect complement to milady's ensemble. Please, smile, Miss Talley. In 87 years, you'll make a comeback.

Wonder what the sequel was

"BREAD II: TOAST"?

 
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