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About the Photos

Our holdings include hundreds of glass and film negatives/transparencies that we've scanned ourselves; in addition, many other photos on this site were extracted from reference images (high-resolution tiffs) in the Library of Congress research archive. (To query the database click here.) They are adjusted, restored and reworked by your webmaster in accordance with his aesthetic sensibilities before being downsized and turned into the jpegs you see here. All of these images (including "derivative works") are protected by copyright laws of the United States and other jurisdictions and may not be sold, reproduced or otherwise used for commercial purposes without permission.

© 2017 SHORPY INC.

[REV 25-NOV-2014]

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Pensa-Cola: 1910

Pensa-Cola: 1910

Pensacola, Florida, circa 1910. "Plaza Ferdinand and harbor." Brought to you by Coca-Cola, Pepsi and Uneeda Biscuit. 8x10 glass negative. View full size.



The cola wars were in full effect in 1910 Pensacola as seen with the massive Coca Cola and Pepsi Cola advertising. Pepsi seems to have the better location for their ad.

Just turn around

If you were standing next to the American National Bank building in the previous post, you could just turn around and see this plaza. Here it is from street view (with the harbor obscured by the trees):

View Larger Map

And in bird's-eye view (bottom center), harbor included:

Lunch Bargain

Ten cents bought a box of Uneeda Biscuits and a 12-ounce Pepsi.

SHORPY HISTORICAL PHOTO ARCHIVE | History in HD is a vintage photo archive featuring thousands of high-definition images from the 1850s to 1960s. (Available as fine-art prints from the Shorpy Archive.) The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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