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VINTAGRAPH • WPA • WWII • EAT MORE FISH, 1917

Corner Store: 1937

Corner Store: 1937

May 1, 1937, New York. Grocery at 1028 Third Avenue and 61st Street with Salvatore Campanelli far right. John J. Campanelli Collection. View full size.

Hand-painted sale price signs...

...possibly on butcher paper, hanging in the display windows. Haven't seen these since c.1972. Love the font.

Dancing

OTY: It looks like the top line of that dancing sign says "Marques Studio."

There's a First Time for Everything!

I have NEVER seen caviar listed as an "everyday" item in ANY store before. I assume it was a big seller since there is a permanent sign for it.

Sugar

It would seem sugar went from 27 cents for 5 lbs. to 24 cents.

Where is the collection?

Went looking for the John J. Campanelli Collection without success. Google search just brings me back here. Is the collection accessible to hoi polloi?

The El

The Third Avenue elevated train ran in front of Mr. Campanelli's store until 1955. Noise levels dropped and property values soared, perhaps explaining the Isle of Capri in its place.

Food is still sold there

But it's now the Isle of Capri, an Italian restaurant.

As Times Goes By

1028 Third Avenue through the years in the pages of the New York Times.

1899: Tode & Co.
1943: Service Food Market
1955-present: Isle of Capri Ristorante

Upstairs

Up over the "dairy" sign, the window seems to be advertising some kind of dancing. Pretty good bargain prices in this store. I'll take a case of everything.

Glass block cement floor

Main entryway appears to have glass block inserts in the concrete. Similar to the waiting room floors in the original ca. 1910 Pennsylvania Station, where light passed through to the floor below.

 
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