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VINTAGRAPH • WPA • WWII • NORTH TUSCANY COAST, 1948

Everywhere a Sign: 1941

Everywhere a Sign: 1941

October 1941. "Syracuse ice cream vendor." Continuing the story begun here. Medium-format nitrate negative by John Collier. View full size.

 

I found the trees

10 miles west of South Bend on highway 2.

Re Prescient Signage

Top dictionary grabber trigger of the week: Adumbrated.

$.05 cones were available

at Thrifty Drugstore (now Rite-Aid) in So Cal up until the 1960s. The coconut-pineapple is still the best.

Studebaker Trivia

From Wikipedia: "...in 1926, Studebaker became the first automobile manufacturer in the United States to open a controlled outdoor proving ground on which, in 1937, would be planted 5,000 pine trees in a pattern that spelled "STUDEBAKER" when viewed from the air."

And it's still there.

Punctured

It would seem some cheeky lad with a Red Ryder (or perhaps only a slingshot) use the ice cream sign for target practice -- with two out of three in the bullseyes.

Maybe next time

take up the offer of the Free Melt-Proof Bag. That quart of Rocky Road didn't stand a chance even in October in Syracuse.

Prescient Signage

Roughly 14 years before the companies' merger, it is adumbrated on the dealer's sign in right background. Is it mere coincidence that one Syracuse auto merchant handled both Packard and Studebaker? Or did ancient aliens have a hand in it? Nostradamus? The Illuminati?

Expensive ice cream!

That was some pricey ice cream! 50 cents a quart in 1941 would be equal to $7.89 a quart today. I guess I'll stick with the store brands.

Brrr

October seems a little late to be pushing ice cream in Syracuse.

 
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