Most of the photos on this site were extracted from reference images (high-resolution tiffs, 20 to 200 megabytes in size) from the Library of Congress research archive. (To query the database click here.) Many were digitized by LOC contractors using a Sinar studio back. They are adjusted by your webmaster for contrast and color in Photoshop before being downsized and turned into the jpegs you see here.

December 1940. "Window display for Christmas sale. Providence, Rhode Island." "Billy" now just 89 cents! 35mm nitrate negative by Jack Delano. View full size.
The gent on the far end of the window shoppers. Maybe he thinks the prices are too steep. Or maybe he recalls how he got along with just a barrell hoop and a stick.
Hey Fun2BeMe, I had the 2 by 4 and old shoe skate scooter, it was great fun till the pavement wore down those metal wheels. I want to know what that Volkswagen Van-looking thing is below the fire engine. Is it a bicycle fairing of some sort? Notice the semi-subliminal sales technique of using the word "Buy" twice, one just above the other, on the window sign and the monkey's price tag. I remember shops like this back in the fifties, they always had the good stuff.
We couldn't afford a scooter, so we did the next best thing - took a 2x4 - nailed two halves of a shoe skate to the bottom - attached a wooden produce box to the front and voila, a scooter, if you were really handy you put two empty tunafish cans on the front of the produce box to serve as headlights.
So that beat up, bent, rusty scooter I got to play with as a kid was all shiny and did have a bell once upon a time. Being the last kid in the family is a bummer. It even had hand grips.
I want the fire engine. I could also be talked into the red scooter!!
I had a red scooter just like the ones in the window. Black rubber handles. Even had the bell!
Today's Top 5