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Most of the photos on this site were extracted from reference images (high-resolution tiffs, 20 to 200 megabytes in size) from the Library of Congress research archive. (To query the database click here.) Many were digitized by LOC contractors using a Sinar studio back. They are adjusted by your webmaster for contrast and color in Photoshop before being downsized and turned into the jpegs you see here.

 
 
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VINTAGRAPH • WPA • WWII • FLY CANADIAN PACIFIC, c. 1950s

At the Store: 1971

At the Store: 1971

Found a slightly older photo to the one seen here. Believe this was taken in 1971 (I'm going by the candy prices) also by my brother and a Polaroid Swinger. This is Dad standing dutifully at his and Mom's Luncheonette in Passaic, NJ. Man, I ate a lot of that Lance peanut brittle! View full size.

Lance Peanut Butter Logs

Isn't that what they were called? And I was addicted to them also. I bought so many that the guy at the neighborhood drugstore told me I'd save a lot by buying a case at the time, so I started doing that.

"Clorets

cost a little more, but Clorets do so much more."

As I recall, the name came from chlorophyll and retsyn.

Going Back in Time now

AleHouseMug and rizzman1953 you are right there was no color film for the Swinger, my mistake. This was taken with his Polaroid 150 on type 48 film.
Dad loved photography but also instant gratification which is why he kept Polaroids around.

Scott in the Bay, Baseball cards would have been screen left on the other side of the candy display. I only remember him carrying them at the start of the season though and seldom did he restock after the first batch were gone.

Think I'll go home and make a chocolate malted now!

1948/1987

1948, the year I started smoking. 1987, the year I quit. Your dad's right elbow pointing to Marlboros, the brand I was smoking then.

Granddad's Advice

"Never say NO when someone offers you a Clorets!"

The name was based on the chlorophyll added to freshen breath. You don't see it so much in the States these days, but it's big in the foreign markets, especially Mexico, Japan and the Middle East.

Uncle Joe

Wowzers.. My Uncle Joe ran a "candy store" that looked just like this.. six miles East of Passaic in Palisades Park. Bet there were about ten NYC newspapers lined up in front of the counter.

Wrong tagline

Rolaids was "Tastes like a mint..."

Re: Clorets

"Tastes like a mint -- works like a miracle!"

Hacks Cough Drops

What ever happened to Hacks brand cough drops? There is
nothing quite like a foul-tasting cough drop to make you forget about your runny nose and congestion!

Candy

"Chunky...What a chunk of chocolate!"

Thick...Rich...

Chunky! "Open wide for Chunky!" Another unforgettable jingle.

My two favorites

Front and center are my two favorites, namely Andes mints and Chunky. The only place I see them together these days is at Cracker Barrel.

Emulsion Sacrilege

All this talk about Polaroid film, when the counter protector clearly says "Don't forget Kodak film"!

Where are the Baseball Cards?

Did the store have Baseball cards? Didn't see them in either photo. I'm sure you'd remember though exactly where they were.

Clorets

My mother ALWAYS had Clorets in her purse. She never ran out!

swinger?

never was color film ever made for it...just to let you know..nice image with great details

Ahem...

Man, I ate a lot of those Lance snacks too! :P

Color Swinger?

Sure about that shot?

I don't seem to remember anything but B&W film for the Polaroid Swinger.

And I am just remembering now the little tube of fixer that came with each film pack.

And Caravelle bars.

 
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Shorpy.com | History in HD is a vintage photo blog featuring thousands of high-definition images from the 1850s to 1950s. The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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