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I bought a group of pictures about 7 years ago from a man in Niagara Falls. My grandmother used to take Mohawk out of Newark Airport to visit relatives in Spencerport, NY. View full size.
When I was a kid in the early 80s, Aspen and Frontier Airlines were still flying those LOUD 580's on various routes between Denver and small towns like mine (Montrose, Colorado). I think the 580 was out of passenger service by around 1985.
On the show Mad Men the advertising for Mohawk is handled by Sterling Cooper.
This looks more like the front rows at a concert. There's even a guy body surfing (though it doesn't look like he intended to do it).
My guess is this is a sports team returning home after a big win.
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