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Most of the photos on this site were extracted from reference images (high-resolution tiffs, 20 to 200 megabytes in size) from the Library of Congress research archive. (To query the database click here.) Many were digitized by LOC contractors using a Sinar studio back. They are adjusted by your webmaster for contrast and color in Photoshop before being downsized and turned into the jpegs you see here.

 
 
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VINTAGRAPH • WPA • WWII • STAY ONE JUMP AHEAD OF TROUBLE, 1945

Dodge for Dummies: 1948

Dodge for Dummies: 1948

March 24, 1948. "L Motors, 175th Street and Broadway, New York City. Entrance detail." Our second look at this showroom and its curious display of dummies in Dodges. Large-format acetate negative by Gottscho-Schleisner. View full size.

 

1948 Dodge convertible

Here's a link to a heartwarming story about another '48 Mopar convertible.

Building's History

According to the Certificates of Occupancy on the NYC Department of Buildings website, that location's first available CofO was issued in 1927 as a collection of stores. In April of 1948 it received a new CofO as an auto showroom. In 1959 the CofO reclassed it as a supermarket. In 1968 and again in 1985 the CofO's were for an auto parts and auto repair shops. In October of 2012 there was issued a temporary CofO for a supermarket.

The Google street view shows it as a working supermarket in June of 2011, so there seems to be a missing CofO or two in this history - or they converted it and didn't apply for a new one.

Regardless, this does appear to still be the same building today as seen in this photo from 1948, just after the showroom opened.

And the same spot today

175th & B'way, across from the Palace Theatre Church

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Amazingly

This showroom was located right across the corner of my apartment building. Across the street is a former LOWES theater, now the "United Palace" aka the "Reverend Ike Church." The dealership is long gone. I'm not sure if the same building is there. If so, it's been severely modified, but the one-story proportion remains. It's currently a small supermarket. My husband and I shop there all the time!

Our family car

A 1948 Dodge was our family car when I was just a year old. Here it is brand new in Augusta, Ga., right before we moved to Germany and took it with us.

UFO

It looks like a spaceship is about to beam the car and dummy up into its hold.

Behind, and to the left

Too bad we didn't get a better view of that Woody Wagon!

Worth a Continental

Too bad this dealer didn't handle Lincoln rather than Dodge-Plymouth, as the building's already sporting the perfect neon logos for Ford's luxury make.

 
THE 100-YEAR-OLD PHOTO BLOG
Shorpy.com | History in HD is a vintage photo blog featuring thousands of high-definition images from the 1850s to 1950s. The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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