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VINTAGRAPH • WPA • WWII • YOU MEAN A WOMAN CAN OPEN IT?

Cold Drinks: 1938

October 1938. "Ice at refreshment stand, state fair, Donaldsonville, Louisiana." 35mm negative by Russell Lee, Farm Security Administration. View full size.

October 1938. "Ice at refreshment stand, state fair, Donaldsonville, Louisiana." 35mm negative by Russell Lee, Farm Security Administration. View full size.

 

On Shorpy:
Today’s Top 5

Drinks on the left are...

Delaware Punch

Ice Bucket Challenge ???

Looks like they already were ready for Ice Bucket Challenge ...

I agree, Dave

I bought a 6-pack of 7-Up recently. It tastes fizzy and very little citrus taste. It's nothing like it used to be. 1956 era here.

Very relaxing...

This was when 7-Up really did like you a lot - it contained lithium citrate, a mood stabilizer until 1948.

Barrel on the left

Is that Moxie?

7-Up and soda crackers makes bicarbonate of soda. Makes you burp and settles your stomach.

Stomach settling

In the South, soda crackers and pop as a stomach remedy is still used: Three or four Saltines and a glass of either 7-Up or ginger ale. I still do it and I bet my granddaughters are dosed in that fashion, because my kids certainly were.

Funny! Seems to work somehow and does no harm.

We Don't Know

... where Mom is, but we've got "Pop" on ice!

7-Up slogan & bottle -- fond memories

I spent more hours in a bar at age 4 than I have in my entire adult life. My dad would stop at a friend's tavern and have a beer, and I would always have a 7-Up sitting next to him.

I have to confess that exposure to this environment at such a tender age has resulted in my being somewhat of a lush in my senior years -- on average, I now consume one beer a month.

The original pic is sure a great one; I remember as a kid drinking the 6-ounce Cokes from the old greenish "hoopskirt" style bottles.

I certainly regret not taking a store owner up on the offer of "taking an old Coke machine" for free when I was about 16 years old. It was probably a Vendo Model 3. I wish I had the machine today!

Good for stomach misery

Soda crackers and 7-Up: good for the upset stomach, at least back when I was kid. Mama's remedy.

It likes you

The sight of that bottle always made me happy. And it wasn't the lady with bubbles, which was gone by my day. Maybe it was the green, maybe it was the magic number.

[Another thing: If my circa 1963 childhood memory serves, it used to taste better. - Dave]

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