Also in Wimbledon White with fake wood trim until Dad traded it in to upgrade to the '67 Falcon wagon. We would play with the power rear window until the battery went dead, Dad wasn't happy!

If ever I have to find something from a photo, I am posting it here. Great job Shorpyites!!!!!

That's a brand-spanking-new '61 Ford Country Squire parked in front. Huge improvement over the '60.

1155 North Federal Highway.

There were, obviously, quite a few Sierra Motels. Absent a postcard on eBay, I'd say the most convincing evidence that it's the one in Fort Lauderdale is the matching font on the hotel soap shown to us below by Malted Falcon.

UPDATE: Kozel finds the postcard!

Room key.

The logo matches:

The sign is obviously different, but the pitch of the roof and the posts and railings on the upper floor look similar - could it be:

http://www.sierramoteltc.com/

I would have posted this earlier but went down the rabbit hole at Lileks.com for an hour or so looking at his vintage motel postcard collection. I highly recommend Lileks as a great complementary site to Shorpy.

They have free children in the family rooms plus that nifty eye-catching, multicolor, two-way neon sign, free TV, in-room telephones and a pool. What else could we possibly want? Those people checking in at the front office right now could have been us, except that our extra long station wagon always had to have a big Sears luggage carrier clamped to the roof to carry all our worldly possessions as we never packed light. Surely brings back great memories.

they have 24 hour room phone service, that's really something.

In the Google news archives, several stories mention a Sierra Motel in Prescott, Arizona.

Specifically Wildwood, NJ.