The Shorpy Archive
 
6000+ fine-art prints suitable for framing. Desk-size to sofa-size and larger, on archival paper or canvas.
 
Join and Share

 
Social Shorpy

To love him is to like him. Our goal: 100k "likes":

 
Syndicate content
Syndicate content
Syndicate content
Daily e-mail updates:

 
 
 
 
Member Photos


Photos submitted by Shorpy members.

 
Colorized Photos


Colorized photos submitted by members.

 
About the Photos

Our holdings include hundreds of glass and film negatives/transparencies that we've scanned ourselves; in addition, many other photos on this site were extracted from reference images (high-resolution tiffs) in the Library of Congress research archive. (To query the database click here.) They are adjusted, restored and reworked by your webmaster in accordance with his aesthetic sensibilities before being downsized and turned into the jpegs you see here. All of these images (including "derivative works") are protected by copyright laws of the United States and other jurisdictions and may not be sold, reproduced or otherwise used for commercial purposes without permission.

WEB SITE & CONTENTS
© 2017 SHORPY INC.

[REV 25-NOV-2014]

 
 
JUMP TO PAGE   100  >  200  >  300  >  400  >  500  >  600
VINTAGRAPH • WPA • WWII • TOGETHER WE CAN DO IT, WWII

Old Paint: 1920s

Old Paint: 1920s

        Car looking the worse for wear? "Paint it yourself for $50 with Nu-Enamel -- Only One Coat and Is Brushed On."

I obtained this photo at a paper show at the Rothman Center at Fairleigh Dickinson University many years ago. The photographer, Stadler, was based in Chicago. Where are you now, Nu-Enamel boys? View full size.

Nu Enamel Paint Company was

a division of Reed-Union Company. They later made Nu Vinyl and Nu Finish "the once-a-year car polish". They sold off their paint division in 1969, and now make car care products.

Illinois Corporation

NU-Enamel Paint Co. was an Illinois Corporation. They sued Armstrong paints in 1938.

Bring the kids

The advert shows woman applying the paint, so their selling point was ease of use. Also they have a kids' play cupboard and little chairs in their showroom along with the pretty wicker chair and settee. And the place is spotless. So they were looking to a different market from the usual male automotive enthusiast.

Adjusted for Inflation

$50 in 1925 is like $684.83 in 2015.

$684 will buy you a paint job today but it'll be a low end one, probably not done with brushes though.

The Coat of Indestructible Beauty

From great state of Texas.

Still With Us. Sort Of.

As seen here.

Google image "Nu-Enamel" for a plethora of paint pics.

NU

 
SHORPY HISTORICAL PHOTO ARCHIVE
Shorpy.com | History in HD is a vintage photo archive featuring thousands of high-definition images from the 1850s to 1960s. (Available as fine-art prints from the Shorpy Archive.) The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

Syndicate content RSS | Contact Us | Privacy Policy | Photo Use | © 2017 Shorpy Inc.