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Old Paint: 1920s

Submitted by John.Debold on Thu, 12/15/2016 - 11:26pm.
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        Car looking the worse for wear? "Paint it yourself for $50 with Nu-Enamel -- Only One Coat and Is Brushed On." I obtained this photo at a paper show at the Rothman Center at Fairleigh Dickinson University many years ago. The photographer, Stadler, was based in Chicago. Where are you now, Nu-Enamel boys? View full size.

        Car looking the worse for wear? "Paint it yourself for $50 with Nu-Enamel -- Only One Coat and Is Brushed On."

I obtained this photo at a paper show at the Rothman Center at Fairleigh Dickinson University many years ago. The photographer, Stadler, was based in Chicago. Where are you now, Nu-Enamel boys? View full size.

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Nu Enamel Paint Company was

Submitted by Gloccamorra on Fri, 12/16/2016 - 5:46pm.

a division of Reed-Union Company. They later made Nu Vinyl and Nu Finish "the once-a-year car polish". They sold off their paint division in 1969, and now make car care products.

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Illinois Corporation

Submitted by The Enorap on Fri, 12/16/2016 - 7:52am.

NU-Enamel Paint Co. was an Illinois Corporation. They sued Armstrong paints in 1938.

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Bring the kids

Submitted by marysd on Fri, 12/16/2016 - 7:34am.

The advert shows woman applying the paint, so their selling point was ease of use. Also they have a kids' play cupboard and little chairs in their showroom along with the pretty wicker chair and settee. And the place is spotless. So they were looking to a different market from the usual male automotive enthusiast.

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Adjusted for Inflation

Submitted by Vintagetvs on Fri, 12/16/2016 - 3:51am.

$50 in 1925 is like $684.83 in 2015.

$684 will buy you a paint job today but it'll be a low end one, probably not done with brushes though.

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The Coat of Indestructible Beauty

Submitted by aep on Fri, 12/16/2016 - 1:22am.

From great state of Texas.

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Still With Us. Sort Of.

Submitted by Tobacconist on Fri, 12/16/2016 - 1:13am.

As seen here.

Google image "Nu-Enamel" for a plethora of paint pics.

NU

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