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VINTAGRAPH • WPA • WWII • THE NEW ZEALAND FOREST, c. 1950

Eatmore Oleo: 1940

Eatmore Oleo: 1940

February 1940. A grocery store window in Salem, Illinois. View full size. 35mm nitrate negative by Arthur Rothstein for the Farm Security Administration.

 

Fish sticks on Friday

Growing up in the 60s, I always tried to memorize the school lunch menus for the week. Monday through Thursday were the challenging ones. Friday was always the same; fish sticks, no matter where we lived!

I wonder if the oleo they were selling was white, in a pouch with a little food coloring capsule that was squeezed, to break it, and then mixed through the oleo. They used to think that oleomargarine was fewer calories and much healthier, overall, than butter. Like many things, that didn't turn out to be the case. I always wonder what we are eating right now, thinking that it is healthy, that we are going to learn wasn't as good as we thought it was.

Lent

We still are "encouraged" not to eat meat during the Fridays of Lent.

Of course, I try to eat as much fish as I can, and 2 tall cans of fancy pink salmon for just over a quarter? I'm there!

Love the Folger's coffee tins.

That kind of broom was a

That kind of broom was a good product. IMHO the newer designs have not improved on it.

Kroger's

Judging by the soap flakes and the corn flakes, it must be a Kroger's grocery store.

Lent, 1940

It was a very early Lent that year, Ash Wednesday being February 7th.

And we've all heard stories of the orgiastic bacchanal that is Mardi Gras in Salem, Illinois!

Lenten special

That is something you don't see anymore, for those that don't know Catholics for years were not allowed to eat meat on Fridays.

 
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Shorpy.com | History in HD is a vintage photo blog featuring thousands of high-definition images from the 1850s to 1950s. The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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