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Our holdings include hundreds of glass and film negatives/transparencies that we've scanned ourselves; in addition, many other photos on this site were extracted from reference images (high-resolution tiffs) in the Library of Congress research archive. (To query the database click here.) They are adjusted, restored and reworked by your webmaster in accordance with his aesthetic sensibilities before being downsized and turned into the jpegs you see here. All of these images (including "derivative works") are protected by copyright laws of the United States and other jurisdictions and may not be sold, reproduced or otherwise used for commercial purposes without permission.

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[REV 25-NOV-2014]

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Nite Club: 1938

Nite Club: 1938

October 1938. "Porch of small Negro store near Jeanerette, Louisiana." 35mm negative by Russell Lee for the Farm Security Administration. View full size.

On Shorpy:
Today's Top 5

Goldcrest Beer

The box on top of the Jax is Goldcrest Beer, made by the Tennessee Brewery in Memphis. Went out of business in 1954.

Jax Beer Commercials

I loved them and wish I could get a copy. On our 4,548 mile road trip my 6-year-old grandson bought a beer in Idaho and named him Jaxie. Well that brought it up and I went through about five of them. At the end of the trip he was saying "rrr..rrr...rrr...Coolidge?"

[Eh? Six years old? "Coolidge"?? Below: Commercials. - Dave]

Little Girl

Note the little girl on the far right. SO adorable!


Well, since we're on the subject, who else remembers the Jax Beer commercials done by Mike Nichols and Elaine May?

"Jax! The beal jeer!"

“Bartender, are you making fun of me?”

I suppose it's fitting that some of our most vividly imprinted memories are of the commercials of our youth.

Six Sixty Six

Thanks for the link to deuceofclubs and the info on 666 products. I had no idea such a thing existed.

The site mentioned that 666 items can be found out west, but what about other parts of the country? If 666 cough medicine were on sale in the bigger college towns here on the East Coast, Monticello Drugs would be as big as Dr. Bronner's within three years.


My eye was drawn too to the 666. I spent a few hours just recently online finding out what this sign meant. Flannery O'Connor mentions a motorist seeing it on a Southern highway in "Wise Blood." And so it is by coincidence that I find out what she was referring to.

Jax Jokes

Jax beer was brewed by the Jackson Brewing Company near Jackson Square in New Orleans. The bottles each had a joke or riddle printed under the cap. The jokes weren't very funny - sort of like the Palooka Joe comics on bubblegum wrappers back in the day.

Goober Pea

Strong Medicine

The triple 6 brand has been around a long time, manufactured Florida's own Monticello Drug Company, now a division of Lee Pharmaceuticals.

Two asides: Jax was a beer made in Louisiana The store behind them was Colored Only?

[The sign says NITE CLUB Colored Only - Dave]

SHORPY HISTORICAL PHOTO ARCHIVE | History in HD is a vintage photo archive featuring thousands of high-definition images from the 1850s to 1960s. (Available as fine-art prints from the Shorpy Archive.) The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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