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VINTAGRAPH • WPA • WWII • YOU MEAN A WOMAN CAN OPEN IT?

Take your cod liver oil

This negative belonged to my uncle now deceased and was probably taken sometime in the early 1940s. It is a very interesting display which concentrates on the health benefits of cod live oil. Most likely it is a display in a drug store in Memphis, Tennessee. View full size.

This negative belonged to my uncle now deceased and was probably taken sometime in the early 1940s. It is a very interesting display which concentrates on the health benefits of cod live oil. Most likely it is a display in a drug store in Memphis, Tennessee. View full size.

On Shorpy:
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Peruna Tonic

As advertised in Chicago on WJJD's suppertime frolic.

Cod Liver Oil

My mother gave me cod liver oil every day as a child. Sixty-five years later I can still remember the taste. Ugh.

It's interesting to see how many products were marketed with a wartime theme. "Our Country Needs Us Strong" and "Good Health Is Practical Patriotism." Even those rat tail combs were sold as "Victory" combs.

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