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This negative belonged to my uncle now deceased and was probably taken sometime in the early 1940s. It is a very interesting display which concentrates on the health benefits of cod live oil. Most likely it is a display in a drug store in Memphis, Tennessee. View full size.
As advertised in Chicago on WJJD's suppertime frolic.
My mother gave me cod liver oil every day as a child. Sixty-five years later I can still remember the taste. Ugh.
It's interesting to see how many products were marketed with a wartime theme. "Our Country Needs Us Strong" and "Good Health Is Practical Patriotism." Even those rat tail combs were sold as "Victory" combs.
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