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Most of the photos on this site were extracted from reference images (high-resolution tiffs, 20 to 200 megabytes in size) from the Library of Congress research archive. (To query the database click here.) Many were digitized by LOC contractors using a Sinar studio back. They are adjusted by your webmaster for contrast and color in Photoshop before being downsized and turned into the jpegs you see here.

 
 
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VINTAGRAPH • WPA • WWII • UNFAIR TO BABIES, 1936

A Hotpoint Christmas

A Hotpoint Christmas

An appliance store at night. Christmas 1931. View full size.

Clock

That triangular chrome clock on the stove is the TM-8 designed by Ray Patten. It's interesting because GE owned Hotpoint and all GE's clocks were made by Telechron but not this one.

Surprised at you

I thought you only showed socially useful pictures from the depression years. Hmpf! Tool of the bourgeoisie that you are, you'll probably be posting pictures of shiny new V-8 Fords and Moderne interiors before long...

Hotpoint is great.

But I think the shopper should also take a look at some Norge, Kelvinator or Tappin products...I have a 1952 Chambers Model 90-C stove that still works great...even cooks "with the gas off"--now that's impressive.

Where is the Hotpoint store?

Does anyone know where this is? I am surprised it isn't noted in the caption.

Window Dressing

This store doesn't look very big or important, but look at the effort that has gone into those decorations. The house is quite amazing as are those glitter covered signs. Everthing would have been handmade and remember, this is before plastics.

[There were plastics aplenty in 1930. Cellophane, Bakelite, styrene, etc. - Dave]

How late are they open?

Can we go inside, please? I just want to look around!

Awkward!

The stove would be fine for righties, but not so great for us lefties. I'd be burning my stirring hand on the side of the oven.

However I'd much rather cook on it than one of the wood or coal powered stoves that are common in the Shorpy archives. The women (and men) who mastered those have my admiration.

Advertising -- not always accurate

If you think giving "the little lady" appliances on Holiday occasions is a gift that "keeps giving," you're mistaken!

Steve Miller
"I do nothing productive. I'm in advertising."
Someplace near the crossroads of America

Wonderland

I'd love to walk into this picture (in perfect period dress of course!), and shop along that 1930s street!

I actually have cooked on a stove just like that one!

Stocking Stuffers

Nothing says Merry Christmas quite like a new appliance! I'm sure that was tops on the list of every housewife in America in 1931.

 
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Shorpy.com | History in HD is a vintage photo blog featuring thousands of high-definition images from the 1850s to 1950s. The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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