What did a Tempur-Pedic sell for in '25?

This photo appeared in the May 10, 1925 Washington Post, captioned:
"Graham Brothers 1½-ton truck on 158-inch wheel base with body designed to carry bulky goods."

It still makes no sense why Ford would commission the photo. Perhaps a transcription mistake occurred later.

[The transcription is correct. Graham Bros. manufactured the chassis. The powerplants were supplied by a third party, generally Dodge or Ford. In 1926 the company was bought out by Dodge Bros. - Dave]

The high point of this pic is the lettering on the truck. This was an expensive job rendered by a highly skilled signpainter. Look at the split-blended shading on the main copy, and the detail in the Capitol image.

I was getting ready to launch a comment about how this isn't a Ford, but fortunately calmed down long enough to read the comments and see it had already been mentioned. I do wonder, though, why FoMoCo wanted the portrait of a Dodge Truck. Comparative study?

Also, it looks like the truck driver backed right up to large tree that would block unloading.

Lastly, I'll just say I love that old iron fencing in the yard to our left.

Sanitary is always a good quality when it comes to mattresses. I didn't know you had a choice?

Photographed on East Capitol Street- view today is very similar. An ad from 1919 Washington Post reveals that Capitol Brand Mattresses were locally manufactured and distributed through many local stores including

• S. Kann Sons Co., 8th and Market Space
• The Hub Furniture Co., 7th and D Sts.
• Lansburgh & Bro., 420-430 7th St.
• Sachs Furniture Co., 8th and D Sts.
• R.W. Henderson, 1109 F St.
• Sanitary Bedding Co., 903 G St.
• W.E. Miller, 7th and E Sts. S.W.
• Hopkins Furniture Co., 415 7th St.
• Diamond Bedding Co., 739 7th St.
• Wilson, Proctor & Co., 717 7th St.
• Nelson Furniture Co., 508 H St. N.E.
• Cut Rate Furniture Co., 937 7th St.
• Palais Royal, 11th & G Sts.
• The Hecht Co., 513-517 7th St.
• National Furniture Co., 633 H St. N.W.
• Julius Lansburgh Furniture Co., 512 9th St.
• P.J. Nee, 7th and H Sts., N.W.
• Walker-Thomas Co., 1015 7th St.
• Cornell's Wall Paper Co., 714 13th St.
• Baum Furniture House, 2004 14th St.
• People's Dept. Store, 8th and Pa. Ave. S.E.
• Globe Furniture Co., 1012 7th St.
• Thompson Bros., 1220 Good Hope Road
• Hutchison Bros., 1814 14th St. N.W.

"Serviceable?" That seems perilously close to damning with faint praise. "Why, yes, our mattresses are deeply adequate!"

Typical, even in 1911 these truck drivers think they can park right in the middle of the road!

Lovely, brand new, truck, but it's not a Ford.

[Ford Motor would have been the client who commissioned the photo. The truck is a Dodge. - Dave]