Most of the photos on this site were extracted from reference images (high-resolution tiffs, 20 to 200 megabytes in size) from the Library of Congress research archive. (To query the database click here.) Many were digitized by LOC contractors using a Sinar studio back. They are adjusted by your webmaster for contrast and color in Photoshop before being downsized and turned into the jpegs you see here.
June 6, 1950. "Vis-O-Matic department store," a premonition of virtual retailing. One of at least 200 photographs taken by Bernard Hoffman at retail magnate Laurence Freiman's newfangled catalog store in Pembroke, Ontario. The cards were an index of merchandise on color slides viewed by customers on rear-projection screens. Life magazine image archive. View full size.