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Our holdings include hundreds of glass and film negatives/transparencies that we've scanned ourselves; in addition, many other photos on this site were extracted from reference images (high-resolution tiffs) in the Library of Congress research archive. (To query the database click here.) They are adjusted, restored and reworked by your webmaster in accordance with his aesthetic sensibilities before being downsized and turned into the jpegs you see here. All of these images (including "derivative works") are protected by copyright laws of the United States and other jurisdictions and may not be sold, reproduced or otherwise used for commercial purposes without permission.

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[REV 25-NOV-2014]

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Yes We Can: 1925

Yes We Can: 1925

"Seeman Bros., White Rose products." The Magruder grocery at Connecticut Avenue and K Street in Washington circa 1925. National Photo. View full size.

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White Rose Foods Inc.

White Rose is still in business and a major supplier to the supermarkets and bodegas in the NYC metro area. I wonder if they incentivised the grocers for the window and in-store displays featuring their products. Was the display merchandise supplied gratis or they could have been given cash or credits on their invoices for their cooperation. The soft drink industry fights for end of aisle space and will give the refrigerated display cases and a lot more for the right positioning on the floor. In 1985 the Dr Pepper distributors sued because they were being shut out of the better locations in the stores because of payoffs by Coke and Pepsi. I wonder if Magruder was getting his fair share of the promotional rewards.


Magruder's is still in business. When I moved to DC in the 1980s, the Connecticut Avenue store looked very much like the one in the photo, except it had migrated north from K Street to Dupont Circle. There's a Connecticut Avenue store today, miles north at Chevy Chase Circle.


I really like the graphic layout of the labels on the cans. Might anybody provide a close-up image?

Can Angles

Although I bow with deep respect toward the effort it took to balance the accent cans at 90 and 45 degree angles, there's something about the shape of a food can that just needs to be straight up and down to please this customer's eye.

Anything else sends the subliminal message: These cans are not sturdy, and your kitchen will not be neat.

Also, I wouldn't have blocked out my slogan, even with the product. That's not reasonable.

White Rose

As a kid growing up in the 50's and early 60's, I remember that brand up in the Northeast but haven't seen it for quite some time.

SHORPY HISTORICAL PHOTO ARCHIVE | History in HD is a vintage photo archive featuring thousands of high-definition images from the 1850s to 1960s. (Available as fine-art prints from the Shorpy Archive.) The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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