The Shorpy Archive
 
6000+ fine-art prints suitable for framing. Desk-size to sofa-size and larger, on archival paper or canvas.
 
Join and Share

 
Social Shorpy

To love him is to like him. Our goal: 100k "likes":

 
Syndicate content
Syndicate content
Syndicate content
Daily e-mail updates:

 
 
 
 
Member Photos


Photos submitted by Shorpy members.

 
Colorized Photos


Colorized photos submitted by members.

 
About the Photos

Most of the photos on this site were extracted from reference images (high-resolution tiffs, 20 to 200 megabytes in size) from the Library of Congress research archive. (To query the database click here.) Many were digitized by LOC contractors using a Sinar studio back. They are adjusted by your webmaster for contrast and color in Photoshop before being downsized and turned into the jpegs you see here.

 
 
JUMP TO PAGE   100  >  200  >  300  >  400  >  500  >  600
VINTAGRAPH • WPA • WWII • SYPHILIS ... SIX OUT OF TEN CURED, 1941

Yes We Can: 1925

Yes We Can: 1925

"Seeman Bros., White Rose products." The Magruder grocery at Connecticut Avenue and K Street in Washington circa 1925. National Photo. View full size.

 

White Rose Foods Inc.

White Rose is still in business and a major supplier to the supermarkets and bodegas in the NYC metro area. I wonder if they incentivised the grocers for the window and in-store displays featuring their products. Was the display merchandise supplied gratis or they could have been given cash or credits on their invoices for their cooperation. The soft drink industry fights for end of aisle space and will give the refrigerated display cases and a lot more for the right positioning on the floor. In 1985 the Dr Pepper distributors sued because they were being shut out of the better locations in the stores because of payoffs by Coke and Pepsi. I wonder if Magruder was getting his fair share of the promotional rewards.

Magruder's

Magruder's is still in business. When I moved to DC in the 1980s, the Connecticut Avenue store looked very much like the one in the photo, except it had migrated north from K Street to Dupont Circle. There's a Connecticut Avenue store today, miles north at Chevy Chase Circle.

Labels.

I really like the graphic layout of the labels on the cans. Might anybody provide a close-up image?

Can Angles

Although I bow with deep respect toward the effort it took to balance the accent cans at 90 and 45 degree angles, there's something about the shape of a food can that just needs to be straight up and down to please this customer's eye.

Anything else sends the subliminal message: These cans are not sturdy, and your kitchen will not be neat.

Also, I wouldn't have blocked out my slogan, even with the product. That's not reasonable.

White Rose

As a kid growing up in the 50's and early 60's, I remember that brand up in the Northeast but haven't seen it for quite some time.

 
THE 100-YEAR-OLD PHOTO BLOG
Shorpy.com | History in HD is a vintage photo blog featuring thousands of high-definition images from the 1850s to 1950s. The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

Syndicate content RSS | Contact Us | Privacy Policy | Photo Use | © 2014 Shorpy Inc.