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Our holdings include hundreds of glass and film negatives/transparencies that we've scanned ourselves; in addition, many other photos on this site were extracted from reference images (high-resolution tiffs) in the Library of Congress research archive. (To query the database click here.) They are adjusted, restored and reworked by your webmaster in accordance with his aesthetic sensibilities before being downsized and turned into the jpegs you see here. All of these images (including "derivative works") are protected by copyright laws of the United States and other jurisdictions and may not be sold, reproduced or otherwise used for commercial purposes without permission.

© 2018 SHORPY INC.

[REV 25-NOV-2014]

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By Golly It's Good: 1920

By Golly It's Good: 1920

Washington, D.C., circa 1920. "Altemus-Hibble truck." Reif's, a "pure liquid food" touted as "the peer of soft drinks," was "the hearty cereal beverage with flavor and tang." National Photo Company Collection glass negative. View full size.

On Shorpy:
Today's Top 5

Purity Extract & Tonic Co.

From The Chattanoogan:

Charles Reif lent his own name to Reif's Ginger Ale, as well as to Reif's Special. An advertisement for it warned readers, "Don't let Old Man Thirst ruin your good times. There is one way to eject him. Give him the cold shoulder over a cold bottle of Reif's Special. By golly, it's good."


One of the many malty "cereal beverages" popular at the start of Prohibition.

Beware the Reif's

This stuff sounds like the precursor to Soylent Green.

Workhorse Truck

Clydesdale has to be the best truck brand name ever.

Make Your Dream Come True

Make Your Dream Come True

It's 4 p.m. and big day — work is becoming worrisome — you begin daydreaming — if you could only refresh yourself with a nice cold bottle. You can make that dream come true. Step out and get a bottle of

Reif's Special

By our own secret process is imparted the generous body. By three months' aging is imparted the satisfying, inviting Aroma or Bouquet. It costs nearly 100% more to make it our way but costs you no more. Try it. By Golly, it's Good.

In Bottles or Cases at Soft Drink Places. Also on Draught. Purity Extract and Tonic Co., Chattanooga Tenn. Altemus-Hibble Co., Inc., Distributors, 1007 B St. N.W., Phone Main 5678.

(click to enlarge)
SHORPY HISTORICAL PHOTO ARCHIVE | History in HD is a vintage photo archive featuring thousands of high-definition images from the 1850s to 1960s. (Available as fine-art prints from the Shorpy Archive.) The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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