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The Library of Congress title says this lady is "trying on a ring in Kohn’s, Minneapolis." One hates to question the LOC, but they mislaid a vowel. That's Max A. Kohen. For decades he ran a jewelry store known for its exuberant public relations and easy-credit promises; the newspapers of the teens and 20s always had a picture of laughing M. A. K., face cleaved by his grin. [View full size.]
The customer? Annette Kellerman, the million-dollar mermaid, proponent of the scandalous one-piece bathing suit, and the first woman to attempt to swim the English Channel. She had a sister in Minneapolis. [Annette's bio | Max's bio]