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Fast Food: 1938
... Arkansas." View full size. 35mm nitrate negative by Russell Lee for the FSA. NACA What does NACA stand for? N.A.C.A. From ... 
 
Posted by Dave - 03/23/2008 - 4:01pm -

September 1938. "Making a purchase at traveling grocery store. Forrest City, Arkansas." View full size. 35mm nitrate negative by Russell Lee for the FSA.
NACAWhat does NACA stand for?  
N.A.C.A.From the full-sized version of the picture I was able to make out the text:
NO TRESPASSING
These Premises Protected
By
N.A.C.A.
National Anti-Crime Association, Topeka Kansas

Lum & AbnerThe famous, long-running, and well-beloved "Lum & Abner" radio program (also set in Arkansas) featured a storyline in 1938 (same as this photo) in which the old-timers lost their "Jot-Em Down" general store and re-opened for business with an oversized monstrosity mounted aboard a touring car chassis.
From the photo it is obvious that such stores actually did exist in Arkansas at the same time. I can't help but wonder if this store, or one like it, may have provided inspiration for the storyline.
(The Gallery, Cars, Trucks, Buses, Russell Lee, Stores & Markets)

Sunnyside Mill: 1940
... attract the mine and mill operators." Acetate negative by Russell Lee for the Farm Security Administration. View full size. I guess that ... 
 
Posted by Dave - 09/07/2018 - 2:23pm -

September 1940. Eureka, Colorado. "The Sunnyside mill, now abandoned. There is still gold ore here but the best has been taken out and now the lower grades which are expensive to process do not attract the mine and mill operators." Acetate negative by Russell Lee for the Farm Security Administration. View full size.
I guess that would explain the closureThanks for the history. Wonder what it sounded like?
Mountain Mill only a MemoryOnly the stair-step foundation remains in this recent Google photo.

FlotationThe mill structure used the flotation process for extraction. Gravity played an important role in the multi-step operation, thus the hillside construction.
Changing timesBack in 1940, gold sold for $35 an ounce. If the mining company could mine and refine it for less, they did. If it cost more, they didn't.
The production cost in 2018 is about $1250 an ounce.  
All that's left (aerial view)Photo via Google satellite. 
Where Shorpy leadsI was looking at the picture and wondering how the gold was processed when ManyBuicks mentioned the flotation method. Hmmm. Lookup gold and flotation leads to videos of small scale operations. Which leads to where did they get the water to run the mill. No visible pumps. Aha. They took water Lake Emma, above the site of Eureka which led to
An 'Oh Crap! moment' in Colorado mining history
http://coloradorestlessnative.blogspot.com/2014/03/an-oh-crap-moment-in-...
(The Gallery, Frontier Life, Mining, Russell Lee)

Family Portrait: 1936
... combined." View full size. Medium format negative by Russell Lee for the Resettlement Administration. Yvonne That's my wife's name. ... 
 
Posted by Dave - 09/09/2011 - 7:04pm -

December 1936. Dickens, Iowa. "Part of the L.H. Nissen family of ten living in a three-room shack. Rest of family at school. The whole house was of unusually high humidity. The wife said they could not dry out the bedding because of the poor ventilation. This is the living room and kitchen combined." View full size. Medium format negative by Russell Lee for the Resettlement Administration.
YvonneThat's my wife's name. But I'm more curious about the tiger attack.
[The Yvonne on the wall was one of the Dionne quintuplets. - Dave]
Tiger Attacks Man!Can you post a closeup of  the Des Moines Register?
[Click to enlarge! - Dave]

Wet britchesIt looks like the little fellow on the right has wet pants. From the looks of his sister's face, her dress is probably wet too. 
(The Gallery, Rural America, Russell Lee)

Holsum White: 1940
... Farms. Pinal County, Arizona." Acetate negative by Russell Lee for the Farm Security Administration. View full size. May I say ... 
 
Posted by Dave - 12/01/2020 - 11:05am -

May 1940. "In the grocery store of the Casa Grande Valley Cooperative Farms. Pinal County, Arizona." Acetate negative by Russell Lee for the Farm Security Administration. View full size.
May I sayIt's time to tear the April page off the Rainbo Bread wall calendar, says the hirsute gentleman mostly out of lens range. Also, got any shoe polish for these ladies?
The look of defeatThe last couple of images show that in 1940, an entrepreneur could have really cashed in by opening a shoeshine stand in Pinal County, Arizona.
DestinationRainbo or Holsum, it's going home to the breadbox, which survived in the kitchen at least until the 1950s' Twenty Questions ("Is it bigger than a breadbox?").
Decked out for workI am guessing that the head coverings and long sleeve shirts indicate these ladies are heading out for a long day's work in a family field. I am surprised they do not have their ankle high work shoes on. My grandmother, a little older than these ladies in 1940, would have been dressed very similarly for her daily chores outside the house.
Stylin in 1940Lady on the left seems justifiably proud of her flower print ensemble of sun bonnet and jacket.
By my pretty floral bonnet ...That's a homemade sun-protection outfit right there. Sunbonnet and sun-shirt in matching fabric. 
No Shinola NeededThese ladies aren't afraid of a little hard work, and their shoes show it. In the years before large-scale conspicuous consumption, many folks got two pairs of shoes per year: the new pair, often bought around Easter, superseded the old pair as the "good" ones, and the old pair became everyday or "work" shoes. 
(The Gallery, Russell Lee, Stores & Markets)

Federal Street: 1941
... section of Chicago." Medium format acetate negative by Russell Lee. View full size. San Francisco inspired This could be labeled ... 
 
Posted by Dave - 09/14/2018 - 8:47pm -

April 1941. "Houses and grocery store on Federal Street in the Negro section of Chicago." Medium format acetate negative by Russell Lee. View full size.
San Francisco inspiredThis could be labeled "Unpainted Ladies."
Cleveland's Grocerieswas located at 4043 South Federal Street.  Judging by Google Maps and a search for 4040 South Federal, the area shown in the photograph is now a grass yard situated among small, attractively renovated apartment buildings in the southern part of Chicago's Bronzeville neighborhood.

Picker's DelightThat derelict car with flat tires, etc would command some real bucks today.  Amazing trim items on the house it's in front of.
Just dessertsIce Cream Salad? Yum!
Back When Cars has Real Trunks!The type of trunk carried on the back of these cars gave rise to our current usage of "trunk" to designate the luggage compartment of today's automobiles.
These were all-metal trunks with gasketed "dust-proof" closures. (Think "unpaved roads!")
If OnlyIt'd be funny if the derelict cars were still there. 
(The Gallery, Chicago, Russell Lee, Stores & Markets)

The Summer of ’41
... swimming pool in Caldwell, Idaho. 35mm nitrate negative by Russell Lee, Farm Security Administration. View full size. Neat I live in ... 
 
Posted by Dave - 06/30/2009 - 2:56pm -

July 1941. Sun bathers at the park swimming pool in Caldwell, Idaho. 35mm nitrate negative by Russell Lee, Farm Security Administration. View full size.
NeatI live in Boise, Id so it was very interesting to come across a pic from 1941 in Caldwell, ID  (bout 1/3 hour from Boise).  Thanks Dave!!
(The Gallery, Russell Lee, Small Towns, Sports)

Well-Preserved: 1940
... goods. Snowville, Utah." Medium format acetate negative by Russell Lee for the Farm Security Administration. View full size. Undoubtedly, ... 
 
Posted by Dave - 09/12/2020 - 12:11pm -

August 1940. "Wife of Mormon farmer with canned goods. Snowville, Utah." Medium format acetate negative by Russell Lee for the Farm Security Administration. View full size.
Undoubtedly, to her... that was like money in the bank!
What goes aroundMany people don't know that there is a nationwide shortage of canning supplies here in 2020.  Due to the unprecedented and bizarre state of our current society, combined with our food supply being pummeled on multiple fronts, people are once again turning to growing and preserving their own food.
Another JARring photo. From the bad old times, when you didn't have in times of need if you didn't prepare in times of plenty. No credit on the banks of jars. 
For my parents gardening (dad) and preserving the surplus (mom) was something of a hobby. For my grandma it had been a lifelong habit grown from sheer necessity. 
(The Gallery, Agriculture, Kitchens etc., Rural America, Russell Lee)

Jumpers: 1941
... full size. Printed from a 35mm nitrate negative shot by Russell Lee. U.S. Mail I like how the Postal Station says "For Letters." ... 
 
Posted by Dave - 09/08/2011 - 7:07pm -

April 1941. Children jumping rope on the sidewalk of a South Side Chicago street. View full size. Printed from a 35mm nitrate negative shot by Russell Lee.
U.S. MailI like how the Postal Station says "For Letters." 
MailboxesMailboxes on the street can be for two separate purposes: a collection box is for the public to deposit their outgoing mail; a relay box is used to store the mail for the next portion of a carrier's walking (as opposed to motorized) delivery route. They look pretty much the same and I believe in olden days were both painted olive drab. Relay boxes are marked, somewhat inconspicuously, "Not For Deposit of Mail," even though that would be impossible even if you tried. They used to be much more common in the days when most mail routes were walked rather than driven, so a marking like that in the photo might be helpful in alerting the public, with just a glance, what kind of box it was. Still, it does seem unusual, and the "Postal Station" marking is kind of a puzzler. I wonder if this was in front of a postal facility?
(The Gallery, Cars, Trucks, Buses, Chicago, Kids, Russell Lee)

Cajun Girls' Night Out: 1938
... Cajun country at Raceland, Louisiana." 35mm negative by Russell Lee for the Farm Security Administration. View full size. Horses and ... 
 
Posted by Dave - 04/10/2008 - 9:31pm -

October 1938. "Girls from the Cajun country at Raceland, Louisiana." 35mm negative by Russell Lee for the Farm Security Administration. View full size.
Horses and MulesLove the calendar in the background. Horses and Mules ... "The usual guarantee."
(The Gallery, Eateries & Bars, Russell Lee)

Drink Joe's Egg Cream: 1936
... 38th Street." View full size. 35mm nitrate negative by Russell Lee. Samson "Yes, gentlemen, you too can have a full head of luxuriant ... 
 
Posted by Dave - 09/09/2011 - 6:49pm -

New York, November 1936. "Hair tonic salesman advertising his wares, Seventh Avenue at 38th Street." View full size. 35mm nitrate negative by Russell Lee.
Samson"Yes, gentlemen, you too can have a full head of luxuriant hair like mine.  Step right up. Only a dollar!"
Class ActDon't know what it is, but the black lady to the left just has "class" written all over her.
Hairologist"?As I read it, that banner ends with the words, "If any hairologist is among you, please step up and examine my hair." Sorry to see that word never caught on.
HatsMy grandfather was a haberdasher in NYC back then, I wonder if any of the hats were made by his company.  How fascinating!
Burgers 10 centsI enlarged the photo as best I could to get a better look at the signs in the upper left of the photo.  It appears to read "Hamburger Sandwich 10 cents."  This is somewhat amazing to me because as I recall from my mother, McDonald's hamburgers in the 1950s were 10 cents and cheeseburgers were 15 cents. So is it safe to assume that food prices remained almost virtually unchanged for 20 years? Now THAT'S amazing!  Or, conversely, as a friend pointed out, hamburgers were probably a nickel everywhere else, and had already climbed to a dime in NYC.  Either way, what an incredible snapshot in time!
(The Gallery, NYC, Russell Lee)

Edgar's Daughter: 1936
... View full size. Medium format negative by Russell Lee for the Resettlement Administration. Edgar's Daughter How very ... 
 
Posted by Dave - 09/09/2011 - 2:38pm -

December 1936. "One of Edgar Allen's children sitting on the bed in the house on his farm. There are no sheets, pillowcases, or pillows (other than makeshift) in use. Bedding usually consists of castoff rags and a few old blankets. Near Milford, Iowa. They are helped by the Resettlement Administration." View full size. Medium format negative by Russell Lee for the Resettlement Administration.
Edgar's DaughterHow very sad. I wonder if she got assistance for her eye--so easily fixed these days.      
Brrr...I live in Nebraska in a house built in the 1920s. My room is in the attic (similar to the one in the picture) and it gets so cold up there in the winter!  Of course, I am able to turn on one of two safe and efficient space heaters and cuddle under as many blankets as I like.  These poor little kids were tough!
(The Gallery, Kids, Rural America, Russell Lee)

Twig Trimmer: 1937
... of Twig, Minnesota." Medium format nitrate negative by Russell Lee for the Resettlement Administration. View full size. Barber pole ... 
 
Posted by Dave - 11/12/2015 - 9:34pm -

August 1937. "Barbershop in village of Twig, Minnesota." Medium format nitrate negative by Russell Lee for the Resettlement Administration. View full size.
Barber poleThere’s either the elegant rotating pole inside a glass tube or, uh, this.
[Not to mention the traditional barber building corner. -tterrace]
At Least It's HeatedExcuse me, may I use your washroom please? Looks like no water or shampoo in this place. Nor a light switch. Oh and by the way, the washroom shack is a few steps out out back, unheated.
[There is, however, free parking. - Dave]
The Old Fashioned WayJudging by the lack of electrical wires and windows (at least from this angle), it looks like this barber does things the old fashioned way:  Comb and scissors by lantern light.  Hope you're not too picky!
[Half of the storefront is a window! - Dave]
Floyd's Barber Shop in Mayberryis looking positively palatial compared to this.
TwigTwo Minnesota photos in as many days.  But whereas Twig is way up near Duluth, Blue Earth (of Minnesota Kodachromes fame) is south of Minneapolis on Interstate 90, almost at the Iowa border.
Pole MatchingIn case a potential customer misses the barber-pole, this barber has a matching barber-corner-of-building.
One ChairLots of waiting, bet many tall tales were heard within those walls.
All GoneScissors and comb have been replaced with propane and nightcrawlers.
Out in the sticksWhen I lived in Minnesota, the joke was "Twig - oh yeah, it's out in the sticks." Looks like it still is. To add to the interesting place names, Minnesota also has a Fertile and a Climax. In journalism class, we were shown an actual headline: "Fertile Woman Dies in Climax."
S. Todd, Barber ->  Twig Store Propane and nightcrawlers… I guess you'll see no cries of gentrification here.
Electrical system in a suitcase? You bet.In June, 1938, the "modern" electrical system in my Great Uncle and Aunt's, "The Walton's" style, rural general store in the Missouri Ozarks, consisted of a few light-bulbs, wire, batteries, and a hand-crank generator; all of which would fit in a suitcase. My father, a 12-year old farm-boy, powered the generator as people from all-around listened-in on a new, floor-mounted, upright  electric radio to the "fight-of-the-century" between Germany's Max Schmelling and America's Joe Louis. 
(The Gallery, Bicycles, Russell Lee, Small Towns)

Young Gun: 1939
... Sonny's suction-cup ammo. Large-format nitrate negative by Russell Lee for the Resettlement Administration. View full size. Butcher Paper ... 
 
Posted by Dave - 01/13/2013 - 8:25pm -

January 1939. "Sunflower Plantation. Son of tenant farmer in corner of living room. Pace, Mississippi." Note Sonny's suction-cup ammo. Large-format nitrate negative by Russell Lee for the Resettlement Administration. View full size.
Butcher PaperTterrace we always licked the suction cups before shooting the darts usually at the tv or a window. Glass and foreheads seemed to be the only things that they would stick to.
Suction cup?We don't need no stinking suction cup. The first thing my
brother and I would do is pull the cup off and sharpen the
end in a pencil sharpener. our main targets were cardboard
boxes. I'll leave it at that.
Cool guitar!Melody King, set up for Hawaiian style playing, with the raised nut. Made in Chicago by the Harmony Co., distributed by the Bronson Co., to the best of my understanding. I collect and restore old Harmony guitars.
Streamline!Can anybody identify the toy in the box? Is it a travel trailer, or maybe a bus? And I like the ships wheel motif around the sound hole in the guitar.
No refrigerator hereToo bad because that's the only thing those darts stuck to. My uncle pronounced me "the laziest kid I have ever seen in my whole life" because I had tied thread to my darts so I wouldn't have to get up and go retrieve them.
I had one.Those suction darts would never stick to anything.
[Surely I can't be the only one who spit on the cup and stuck it to my forehead. And got a nice round blue bruise for my trouble. - tterrace]
WallPAPERI just love that "Real McCoy" wall PAPER - likely with no insulation and Tar Paper on the outside. Pity the kid did not have crayons to draw on it. 
PowerlessFrom what I can  see, there's probably no electricity in the house. The huge "A" battery , and the "B" battery which may be behind it on the chair, probably powered a radio among other things. The AM receiver on the table looks like it was gutted but they may have had another one.  It also appears that Our Gang's "Alfalfa" was a relative.
Farm radioThe antenna and ground leads for the radio are visible just to the right of the table; the antenna lead disappears through a hole in the window frame. It's likely the radio is a Silvertone, mail-ordered from Sears and Roebuck, just like the batteries powering it. Prior to the Electrification Act of 1936 these "farm sets" were popular in rural areas; since it took several years for the "high line" to reach many farms they were still offered in the mail order catalogs in 1940.
Streamlined CampingThe toy in the shoe box is a stamped steel toy camping trailer from the All Metal Products Co. in Wyandotte, Mi. It had nickel trim and real rubber wheels.
Hopefully the kid still had the really cool LaSalle sedan that pulled the camper!   
Boys and their toysLike this young lad, I also had a suction cup gun that I used to shot at anything and everything.  And like this lad probably did, I found out why there was a belt hanging on the wall within easy reach of mom and dad.
Poetry FansI like how the portrait of Emily Dickinson has pride of place for this family.
Farm RadioI believe OldeRadio  is correct.  The radio appears to be a 1937 Silvertone 4661, seen here:  http://radioatticarchives.com/radio.htm?radio=3427    Probably a nice set at that time.
(The Gallery, Kids, Russell Lee)

Red Ryder: 1940
... space is evident." Medium format acetate negative by Russell Lee for the Farm Security Administration. View full size. Same old ... 
 
Posted by Dave - 09/19/2018 - 12:31pm -

December 1940. Corpus Christi, Texas. "Small boy, son of carpenter from Hobbs, New Mexico, reading funny papers in corner of room in tourist court. Lack of adequate closet space is evident." Medium format acetate negative by Russell Lee for the Farm Security Administration. View full size.
Same old Christmas Story"No, Ralphie. You'll shoot your eye out."
Like Christmas StoryHe'll shoot his eye out!
Red Ryder Cowboy Carbine
As Seen in "A Christmas Story"You'll shoot your eye out, kid.
Shooting your eye outI have a sad shoot-your-eye-out story.  The son of a guy I know shot his eye out with a BB gun and, as though that wasn’t bad enough, he received an insurance settlement which his parents gave to him, which made him rich in the short term, but messed up his ability to know the value of work and money, so really set him back in terms of being an employable adult.
Fake NewsI still have my Red Ryder Carbine and haven't put my eye out yet.
(The Gallery, Kids, Russell Lee)

Walked Eight Miles: 1940
... View full size. Medium-format safety negative by Russell Lee. Ouch All with bare feet? That's definitely dedication. Pie ... 
 
Posted by Dave - 08/10/2012 - 4:55pm -

June 1940. Pie Town, New Mexico. Wife of a homesteader with her WPA (Work Projects Administration) music class. These children walk eight miles for their music lessons. View full size. Medium-format safety negative by Russell Lee.
OuchAll with bare feet?  That's definitely dedication.
Pie TownIt appears that the  windows are above ground, no dugout here.
Seems unfairIf you walk eight miles to play music, you deserve something better than an accordion.
Pie Town KidsThis image (like so many here) is enormously evocative.  The timer, the foot rest and evidence of recent toil on the clothes and bodies of the boys are among a few after just a few seconds viewing.  
Can we relate?
That is why we look here.  I have been a loyal Plan59 (EphemeraNow) Shorpy.com visitor/customer for the better part of 10 years.  The stunning restoration of some of these scans takes a moment years ago and makes it immediate, right now. I feel like I am the first person to view a newly developed slide the day it was captured.  
Important work to be sure.
Foy
All that effort on the partAll that effort on the part of all parties just to bring a little civilization to the wilds of New Mexico. 
What is astounding is just how much things have changed in a single generation. The experiences of these people pictured are so removed from our own, I wonder how many of us can even pretend to relate. 
But if you had to carry itIf you walk eight miles to play music, you deserve something better than an accordion.
But if you had to carry it for eight miles I wouldn't want anything bigger than an accordion.
[I wonder whose turn it was to carry the piano. - Dave]
Walking 8 milesI can't get my grandsons to walk 8 feet!
 Kudos all around While I commend the dedication of these future music greats, remember, it is the home environment and the perseverance of the extended family that ultimately motivated these youngsters to sacrifice for their art. How many of our modern youth would walk several miles for anything? I'm sure there are many, but, overall, we have inherited a way of life that, thankfully, no longer requires that kind of exhausting dedication.  
(The Gallery, Kids, Music, Pie Town, Rural America, Russell Lee)

Shady Rest: 1940
... we'll let someone else explain the skirt-brella. Photo by Russell Lee for the Farm Security Administration. View full size. Wicked Tee ... 
 
Posted by Dave - 09/20/2014 - 8:48am -

July 1940. "Street scene at the fiesta in Santa Fe, New Mexico." Our third look at the festive goings-on here, and we'll let someone else explain the skirt-brella. Photo by Russell Lee for the Farm Security Administration. View full size.
Wicked TeeWhen did screen printed t-shirts become a thing? I googled about and the technology existed, but Wikipedia glossed over the early days of screen printing and went right to the 60s. 
Plus, does anyone know what the shirt is talking about? The Santa Fe Devils? Demons? Beelzebubs?
Never mind the skirtI want to know about those socks!
Blatt Building, Santa FeIt took a bit of digging, but I found where this was taken (roughly). It's now called the Silver Building, and still retains the funky trim visible in the photo.
View Larger Map
Do not repost this photo!If it goes viral then every hipster in America will be wearing those sunglasses.
Never Mind the SocksThat's an interesting variation on aviator's sunglasses. Besides the dress, which may be hanging there advertising a sale or something of that nature, there's a general oddness to this picture that I can't put my finger on.
Decent ChapsNeither is looking up.
Holey HuarachesNever mind the sunglasses -- check out those Wicker Slippers! I wonder if they come pre-tattered?
"Ankle Beaters"When I was in school if you rolled your pants up too high you risked verbal humiliation.
Possible "skirt-brella" explanationI think one of the previous commentors is on the right track with " the dress, which may be hanging there advertising a sale or something of that nature". It may be advertising the "White House in the ground floor of the Catron Block. ... Santa Fe’s first ready-to-wear, woman’s fashions. The Blatts eventually purchased the Catron Block, renaming it the Blatt Building."
Petticoat JunctionI got it!
Be True to Your SchoolSanta Fe High School is still at 2100 Yucca Street, and its team mascot is still the Demons. He is probably a student there and that is an athletic or school spirit shirt.
Ladies wearMy source is not entirely clear, but there was a women's wear store called the White House at that location through at least the '30s.  The sign mostly obscured by the dress at the top of the image is more consistent with Guarantee Shoes, next door.
How many names does it have?Using Sagitta's link to the Google street view, you can zoom up to the crest of the building and see that it still says Catron Block, named for the notorious land grabbing, Republican Ring lawyer Thomas Catron, who died in 1921.  The law firm still does business in their Santa Fe office, and there is a county named after him in NM.  The Catron Block sits appropriately opposite the Palace of the Governors on the ancient Santa Fe Plaza. 
HuarachesThose are called huaraches, a type of pre Colombian Mexican sandal. They were HUGELY popular among young people when my mom was in college, (1937 - 41).
(The Gallery, Russell Lee)

Hi-Way Tavern: 1939
... signage, a gas station. Medium format acetate negative by Russell Lee for the Farm Security Administration. View full size. Sign of a ... 
 
Posted by Dave - 03/07/2018 - 11:02am -

March 1939. "Signs in front of highway tavern. Crystal City, Texas." And, somewhere back there amid the signage, a gas station. Medium format acetate negative by Russell Lee for the Farm Security Administration. View full size.
Sign of a womanAlways nice to see a woman's touch. The family must live upstairs; hence the potted plant and a towel hanging on the line.
Home of Popeye the SailorAt the time, Crystal City's main economic engine was the cultivation of spinach, and March of 1939 was the two year anniversary of the installation in front of city hall of the statue of Popeye the Sailor. The statue was erected to celebrate the economic contribution of spinach to the local economy, which was especially important to the city during the Depression.  The statue still stands, and Crystal City hosts the annual Spinach Festival every November.
https://www.roadsideamerica.com/story/2658
Blatz BeerWhen you're drinking for Quantity not Quality.
Color me impressedThis would be a good candidate for colorization.
Delaware PunchI haven't had a Delaware Punch in decades.  Do they still make that?
Long-lasting brands!Let's see:
7up - check
Dr. Pepper - check
Delaware Punch - check
Coca-Cola - check
Budweiser - check
Pearl beer - check
Blatz beer - check
Gulf oil - check 
I believe the only brand name not in use today is Grand Prize beer.  Pretty impressive 8 for 9 in an 80-year-old photo!!
[Or 9 for 10 if we count the Orange Crush sign. - Dave]
Very collectible signs, allAny collectors want to estimate the combined value of all those signs in today's market? 
OK, I give up.Where's the Orange Crush?
[Between the 7ups. -tterrace]
Although I do spy half of a Nehi sign in the shadows (left of Blatz Beer).
Add NehiThat makes 10/11.
Never Heard This One BeforeFound out that Delaware Punch was named for one of its main ingredients, the Delaware grape. Then found out the Delaware grape is named for Delaware County, Ohio, where it was first grown--and where I happen to live.
I Am SaddenedThey don't have Squirt advertised. Very popular during the early  and middle 40's. But Squirt wasn't made until about 1938 so, maybe, the popularity of the soda had not made its way to this location yet in 1939.
Grand Prize not so grandMy grandfather worked for a Grand Prize distributor in southeast Texas in the 1950s and he always said its taste left a lot to be desired. As Pennsylvaniaproud said, quantity over quality.
On a side note, the Gulf Brewing Company, makers of Grand Prize, was once owned by Howard Hughes.
(The Gallery, Eateries & Bars, Gas Stations, Rural America, Russell Lee)

Dakota Drug: 1937
... Stanley, North Dakota." Medium-format nitrate negative by Russell Lee for the Resettlement Administration. View full size. Could this be ... 
 
Posted by Dave - 07/09/2013 - 4:12pm -

October 1937. "Drug store. Stanley, North Dakota." Medium-format nitrate negative by Russell Lee for the Resettlement Administration. View full size.
Could this bethe same place?
Am I misreading the evidence?I'm not absolutely certain, but there might be a 1¢ sale going on.
Tincture iodine sale! When was the last time you heard of someone using that stuff? 
A dipoleIt looks like a dipole antenna, above the store, and the single visible end support even has insulators in its guy wires.  I'm guessing the store to be about twenty feet wide, so the dipole's full length would be about forty feet.  That would make it resonant around 12 megaHertz, but I'll bet the feedline is balanced (using two wires), making the whole feedline-antenna system tunable.
There's a ham radio operator in that drugstore!
RE: A dipoleThere must be a butcher shop out back, which would explain the "ham" radio setup.
(The Gallery, Russell Lee, Stores & Markets)

Gonzales: 1939
... of Gonzales, Texas." Medium format acetate negative by Russell Lee for the Farm Security Administration. View full size. Teutonic ... to $19.55 STORE" (The Gallery, Cars, Trucks, Buses, Russell Lee, Small Towns, Stores & Markets) ... 
 
Posted by Dave - 08/02/2021 - 3:18pm -

November 1939. "Scene in the business section of Gonzales, Texas." Medium format acetate negative by Russell Lee for the Farm Security Administration. View full size.
Teutonic GonzalesA quick pan across the surnames on the storefronts reminds us about the role of German immigrants in settling Texas ... ach du lieber!
(Interesting irony: today, more conservative northern Germans refer to the flamboyant southern state of Bavaria as "the Texas of Germany" -- everything is bigger, bolder, louder, etc.)
St George St.Much of my wife's family came to Houston from Gonzalez. We've visited many times. Interstate 10 split the difference between Hwy 90 (the old main drive westward) and Alt 90 where Gonzalez is located. It's located far enough away from I-10 that it misses nearly all the "Let's get off and get something to eat" traffic that Luling to the north gets. This part of town hasn't changed much. These buildings are still there. 

Look AwayThe buildings all seem to be there and intact. None of the businesses are the same, although the barber shop today is only two doors down from the 1939 shop.
If you turned to your right, you would see what was named Confederate Square. As of 2021, it is now named Independence Square. The 40 foot statue of a rebel soldier remains, however.

inflation Today that sign would read "DUKE & AYRES 98¢ to $19.55 STORE" 
(The Gallery, Cars, Trucks, Buses, Russell Lee, Small Towns, Stores & Markets)

Loves a Parade: 1938
... Festival parade in Crowley, Louisiana." 35mm negative by Russell Lee, Farm Security Administration. View full size. Joy from little ones ... 
 
Posted by Dave - 03/16/2012 - 9:14pm -

October 1938. "Spectators at National Rice Festival parade in Crowley, Louisiana." 35mm negative by Russell Lee, Farm Security Administration. View full size.
Joy from little onesI love this picture! Everyone is happy, here, but it looks like the little boy is the only one watching the parade.  Everyone else is enjoying seeing the little boy, especially his Grandpa! There isn't anything better than watching one's grandchildren happy and excited about something!
PBnelson, I think you may be right about the little guy's left leg being missing, but I hope not!
I love that the little kidI love that the little kid is wearing a tie!
Amputee?Another fantastic photograph by Mr. Lee.  Is it just an illusion, or is that little boy missing his left leg?  
SmileI'm having a rough morning at work. As usual, thank you Shorpy!
RembrandtyThe leg is there. It is hidden by the hand that is highlighted and the strong contrast of the orthochromatic film of the day. BTW, this lighting effect is called Rembrandt lighting. That is a strong side light with little front fill lighting. So named after the way the artist painted his portraits. It produces very strong shadows, but as you can see it is very dramatic.
What we're not seeingI wish we could see a couple feet to the left. I suspect the boy is completely surrounded by onlookers and his attention is being drawn to something cute/amazing in front of the onlookers, not a parade possibly behind the onlookers. Maybe a cute puppy being held, a clown or ??
The Hands Tell the StoryMoreso than in their faces, the universal truth about youthful exhuberance and subdued experience is told in the hands of the boy and the elderly man.  Without seeing their faces, which clearly express joy, the old man's hands are gently saying, "I'm not going to stop you from living your life but I am going to teach you a few things before you go."
(The Gallery, Kids, Russell Lee)

Pie Town Garden: 1940
... Mexico. View full size. 4x5 Kodachrome transparency: Russell Lee. Tobacco? Are those plants with the big leaves tobacco? Re: ... 
 
Posted by Dave - 08/30/2012 - 12:01pm -

September 1940. Garden and dugout home of Jack Whinery, homesteader at Pie Town, New Mexico. View full size. 4x5 Kodachrome transparency: Russell Lee.
Tobacco?Are those plants with the big leaves tobacco?
Re: Tobacco?yes those big plants are tobacco, the rest look like flowers. No food in this garden!
(The Gallery, Kodachromes, Pie Town, Rural America, Russell Lee)

Summer Games: 1941
... in Vale, Oregon." Medium format acetate negative by Russell Lee. View full size. De-Colorization This could be a black and white ... 
 
Posted by Dave - 10/19/2018 - 1:30pm -

July 1941. "Spectators at kids' contests at the Fourth of July celebration in Vale, Oregon." Medium format acetate negative by Russell Lee. View full size.
De-ColorizationThis could be a black and white photo of a Norman Rockwell painting. (Not really, of course). Fantastic image!
Dad in the CrowdI've been following Shorpy for 8 years or so, and have carefully viewed every one of Russell Lee's Vale photos you've posted through the years, searching for my family. My parents moved to Vale in 1939 as newlyweds, and I kept hoping to catch a glimpse of my mom or dad or even my older sister, who would have been 18 months old in July of 1941. I was 3 years old when my family left Vale in 1954, so I have no memory of any of their friends or neighbors, so couldn't identify anyone else in those memorable photos.
But today I was so excited to finally see a familiar face: my dad, front and center in this group photo. My first clue (because I didn't spot him right away for some reason) was the Boy Scout to his right. Dad was Scoutmaster in Vale for many years, and that row of boys may have been his Scouts.
In a year or two, during the War, Dad would become the young mayor of Vale. I wish he were still alive so I could show this to him! The photo on the right is my folks' wedding photo, taken in 1939, for comparison. He was 24 years old.
(Click to enlarge)

(The Gallery, July 4, Kids, Russell Lee, Small Towns)

Tintype Cowboy: 1939
... cameraman on a San Antonio, Texas, street. Photo by Russell Lee, March, 1939. View full size. Sort Of An Early Polaroid... I ... 
 
Posted by Ken - 09/08/2011 - 8:43pm -

A tintype cameraman on a San Antonio, Texas, street. Photo by Russell Lee, March, 1939. View full size.
Sort Of An Early Polaroid...I never thought of tintype photography as being so well suited to on-site, relatively quick development. No wonder it was so popular at one time with street, beach and event photographers. A little Googling even uncovered a source for a tintype photography kit that will allow you to take this type of photo with a more modern film camera.
http://www.freestylephoto.biz/sc_prod.php?pid=2528
But as with so many other things that have gone digital, photography doesn't seem to be nearly as macho as it appears here.
Tintype Still Done!There are still photographers that do tintype. Some, like Wayne Pierce, set up shop at reenactments and do a lot of business.
http://www.companyphotographer.com/
The photographer……is the scruffy looking dude on the right, isn't he?
And is that woman wearing jodhpurs?
Helpful tip: Don't do a google image search for jodhpurs with SafeSearch off. You might come across this wonderful image (Safe for work, but not for appetite.)
Great Looking AutomobileCan anybody identify the year, make and model?
Clothingyou're right. She's got jodhpurs.  But the man with the dark beard; I agree he's most likely the photographer but the only thing scruffy about his dress is his hat.  Cigarette was very acceptable at that time.  His shirt looks quite new.  His jeans look brand new.  He has a full untrimmed beard a style that goes in and out of fashion.  I'd say he looks interesting.  But your link to jodhpurs is why I take time to reply.  It made my day!!!!!!
That carIt's a 1938 Chevrolet Master Deluxe.  It has aftermarket fender skirts, and it looks like there's some extra (non standard) chrome trim on the front fenders and grille.  It's funny, you see a lot of cars like this at car shows today--with lots of extra stuff on them--and I always think of them as kind of fake. This is a nice reminder that people were dolling up their cars back then as well.
Still aroundYes, it was developed on the spot, inside the camera, and not as difficult as you might think. Sometimes tin, sometimes paper. By 1939 it would probably have been a direct-positive paper rather than a tintype. I have that exact same camera but direct-positive print paper is not easy to find these days.
(The Gallery, Cars, Trucks, Buses, Rural America, Russell Lee)

Pop Shop: 1940
... at Central Valley, California." Medium format negative by Russell Lee for the Farm Security Administration. View full size. Colas Big ... 
 
Posted by Dave - 02/12/2019 - 3:15pm -

November 1940. "Shopping centers are springing up at the small towns near Shasta Dam site. This one was at Central Valley, California." Medium format negative by Russell Lee for the Farm Security Administration. View full size.
ColasBig Coca-Cola sign, but dam it, Shasta is the Cola that Hasta.
Pain!Watch out folks! Dr. Sparrow is NOT a Painless Dentist.
Strip mallsWow, I had no idea strip malls had origins extending all the way back to 1940.  Imagine, a shower for 25 cents!
It may not be a motel, but it still made me think "No phone, no pool, no pets."
Expensive ShowerToday, that shower at Welch's barber shop would set you back $4.48. 
Demolished in 2004Was located on Shasta Dam Boulevard at Red Bluff Street.
A Row Of Uglier Cars I Have Never SeenThey lived a hard life.
(The Gallery, Cars, Trucks, Buses, Russell Lee, Stores & Markets)

Snappy Lunch: 1940
... Second largest gold section in the state." Photo by Russell Lee for the Farm Security Admin. View full size. Feeling hungry? My ... 
 
Posted by Dave - 08/15/2018 - 1:38pm -

June 1940. "Main street of Mogollon, New Mexico. Second largest gold section in the state." Photo by Russell Lee for the Farm Security Admin. View full size.
Feeling hungry?My favorite Spaghetti Western, "My Name Is Nobody," filmed several scenes in Mogollon. One side story of the film was an abandoned gold mine that sprang back to life (albeit with stolen gold). One final point made by Henry Fonda's character: "When you're up to your nose in s**t, keep your mouth shut!"
Mogollon TodayThe general store has been rebuilt, and the Snappy Lunch building is still there.

Holland's General StoreIt seems Mogollon counted more than one General Store:
Saturday nightsHiggins & Higgins looks as though it had more than its share of Saturday night bar fights.
Nothing exceptionalJust regular meals.
What, you think you're somebody special?
An American Pastime: Target PracticeI wonder if that is brand new Texaco sign leaning against the railing, set to replace the bullet-riddled one currently in play. 
(The Gallery, Eateries & Bars, Gas Stations, Russell Lee, Small Towns)

On the House: 1937
... Minnesota." Where everyone knows your name. Photo by Russell Lee for the Resettlement Administration. View full size. Rolling Your ... was trying to tell us. (The Gallery, Eateries & Bars, Russell Lee) ... 
 
Posted by Dave - 12/29/2012 - 9:05am -

August 1937. "A drink on the house. Lumberjacks, proprietor and lady attendant in saloon. Craigville, Minnesota." Where everyone knows your name. Photo by Russell Lee for the Resettlement Administration. View full size.
Rolling Your OwnOur bartender knows how to save a few pennies during hard times.  Like my grandfather, he rolls his own cigarettes.  Notice the tobacco pouch string hanging out of his rear pocket.  A very popular brand at the time was Bull Durham.  Perhaps that's his preference. 
Nightview Of Bar InteriorPreviously seen here https://www.shorpy.com/node/7798 at night and on TV from 1982-1993.
What's the number?Do they have a phone? If so, I have a killer Prince Albert joke.
Powerless?Strange to see the liquid fueled gas mantle light fixture, hanging over the bar.  Didn't they have electricity in Craigville?
Always in good tasteRaising your pinkie makes any drink classy.
Those Are Some Small GlassesAnyone know what the standard draft beer glass was back then? Those look like they hold about eight ounces.
BooniesI think Craigsville is up in the National Forest area of Northern MN.  Might have been a little more primitive up there at that time.  Looks like a friendly neighborhood bar.
The Eyes have itHer eyebrows are extremely well groomed.  I wonder if she gussied herself up to go out for a drink.
Beer GlassesI work in the restaurant supply business.  Those glasses are still made as far as I know, by Libbey.  They were in the '70's when I started.  I believe they were/are available in 6 oz and 7 oz versions.  
Noah BeeryThe guy next to the "lady attendent" reminds me of the actor Noah Beery, Jr. Altho he would have been too young for that photo; maybe it's his father, also a famous actor in his day. :-)
Hamms would have been the beer of choiceand it was probably poured from a bottle instead of draft. 
My grandfather ran a bar very similar to this one in the 20's and 30's. He had no electricity yet, so he used a wind powered generator that charged a room full of batteries. It provided just enough power to run the coolers, heat the water, and run a few lights. 
Rural electrification would make its way in the 40's and business would become much easier.       
Rural electricity before most"...electricity in Craigsville?..." Early in the 20th Century most large sawmills had their own power plants. The mill itself was usually steam powered, but most everything else was electrified. Since they could make far more electricity than the mill could use, wires were run to the railroad shops, company store and to the company owned houses in town.
When the mill ran out of trees and shut down, the power plant shut down with it. In a few rare instances, private individuals purchased the power plant and continued, but many former mill towns that had cheap electricity before the Great War found themselves getting the old oil lamps out before the Greater War.
What is the young lady drinking?Yes she is using a beer glass but that ain't beer in the glass.  
Rare Items on the Door CasingI don't chew snoose but I recognise the two circles on the door casing as label cutters to free the lid of Copenhagen or other brands of snuff cans.  Can't quite identify the logo on in either photo but I think these went away when plastic laminate and aluminum became the norm.
Half the Message is Better than NoneThe Prince Albert salesman likely gave three free packs of product to the bar owner for the right to hang his sign. And, the salesman must have figured over the door was the best possible place for the sign, even though it meant cutting off the top caption our spokesman was trying to tell us.
(The Gallery, Eateries & Bars, Russell Lee)

You Just Got to Hustle: 1940
... done plenty of that." Medium format negative by Russell Lee. View full size. Come back in a year There will be more work ... 
 
Posted by Dave - 01/29/2019 - 3:38pm -

December 1940. San Diego, California. "Three boys from Los Angeles who are looking for work. A friend who is already employed told them that they could make twenty dollars a week as laborers and they plan to save some money to go to school in hopes of getting in an airplane factory. The following conversation with their friend was overheard:
"You can go to work before noon tomorrow. Just go out where you see some work and apply."
"We can sure use the money."
"It's up to you fellows, you just got to hustle."
"We done plenty of that."
Medium format negative by Russell Lee. View full size.
Come back in a yearThere will be more work than you can imagine.
Strikingly modernWith those outfits this photo looks like it could have been taken today.
In Like Flint - You're Hired!Our boy in the middle looks amazingly like a young James Coburn.
All they need to doIs to go to Hollywood and they'll be stars with those James Dean looks.
What a California faceThat kid in the middle has such a California face. He's a combination of Olympic high-jumper Dwight Stones, Dave Stollery of the Disney show "Spin and Marty," and Dean Torrence of the singing group Jan & Dean, all from Southern California.
(The Gallery, Russell Lee)

Corporal Nourishment: 1942
... his girl to dinner. Bakersfield, California." Photo by Russell Lee, Office of War Information. View full size. If he's lucky ... 
 
Posted by Dave - 04/09/2013 - 9:41am -

May 1942. "A corporal in the Army takes his girl to dinner. Bakersfield, California." Photo by Russell Lee, Office of War Information. View full size.
If he's luckyMaybe she won't notice his goofy socks.
This photo speaks volumes1) You have got to love the rolled socks!
2) Take a good look at the young woman's look of love toward her soldier - priceless!
3) It goes to show you that Heinz Catsup was and is an American standard.
A study in contrastsWonderful shoes, those brogues, but horrible socks.  Also, while she’s eyeballing him, he’s intent on forking that food down.
The Inevitable Ketchup BottleMy dad served in the Army from 1941-1945, and as a child I remember that he put ketchup on everything he ate, including mashed potatoes and scrambled eggs. I asked him why and he said that during his time in the service, the food, especially when he was in the Pacific, tasted so bland that ketchup was put on every meal to enhance it's flavor. He did this his entire life, and despite the fact that mom's cooking was so darn good, my brother and I put ketchup on our food too. Mom yelled; dad simply smiled.
Civvie FootwearEither this corporal is a reservist who's not yet received his complete clothing issue or his squad leader is blind, because the shoes appear to be wing tips, decidedly non-regulation.
Movie StarThe young lady is movie star attractive.  Army shoes back then may have been brown rather than black.  The rolled socks are a hoot.
War is HellIf he was sent overseas (and I'm sure he was) I can imagine how tough it was to leave that beauty alone among the 4F wolves.
Brownshoe ArmyUntil sometime in the early 1960s, dress shoes were brown to match the olive green Class A uniforms.  The present forest green uniform came in to replace the prior uniform and necessitated black dress shoes.  During my time as a draftee the phrase "brown shoe Army" was used to denote something as our of style.
Although wing tips were not likely standard issue it is entirely possible that in May 1942, some civilian footwear was issued as a substitute until uniform production could catch up with man power.  
Those socks, though, that just indicates a sorry soldier.
Maybe he is a memberof the 117th Beau Brummel artillery unit.
Ah, You Kids...never had to deal with socks where the elastic - which was only at the top, anyway - gave out after a week and the whole sock slid uncomfortably down inside your shoe, leaving your heel naked and blistered. That rolled top is one solution.
Re: Brownshoe ArmyRegarding Texcritic's comment, brown shoes began to give way to black when the dress green Class A uniform was adopted in 1955. It took a while to get all those brown shoes out of the system, and to get the new black ones in. 
I've talked to several Army veterans who served at this time, and they all remembered being issued two pairs of brown combat boots, two pairs of brown dress shoes--and two bottles of black shoe dye.
The old WW2 style uniform with Ike jacket was slowly phased out during this time. I had an uncle who served from 1957 to 1960--in basic he wore the old style uniform, but had the dress greens by the time he got out. The old style uniform was officially declared obsolete in 1960.
Army vets of the eraI've talked to Army veterans of this era and although I've never seen it before personally, I've been told that wearing white socks with the uniform while on leave was considered to be "cool."  Of course, wearing one's socks rolled was also considered to be "cool, as well.
Even when I was in the Marine Corps during the Vietnam era, it was common to see soldiers in the airports wearing non-standard uniform items in their comings and goings around the country and overseas.
These practices were also common among sailors, who would pick up non-standard uniform items in the ports where there were thriving industries catering to this market.
I definitely wouldn't go so far as to call this soldier a "sorry soldier."  We certainly know nothing of him or what became of him. He may be a decorated combat veteran for all we know.
I would guess that the soldier was on leave, because if he were to be on liberty, I'm sure the MPs would be on the look out for such things.
Looking military...didn't mean what it does today. There was a jaunty aspect to WW2 servicemen, with their tilted covers and brilliantined hair, that would be totally unacceptable today. 
Her ShoesFrom what I can see of her shoes they look very much like a pair my mother was wearing in a picture I have, taken at roughly the same time.  All the pictures I have of her and my aunts in that time period look so elegant.  As with this lovely lady, hair done just so, skirt and top nicely matched.  And lets not forget the shoes!
Look at his Army hat.The hat seems to be a very high-quality hat, not an issue item.  I wonder if the corporal wasn't a California National Guardsman or Army Reservist from the Bakersfield area now on active duty.  National Guardsmen/Reservists would purchase commercial uniform items instead of or to replace issue items.
Unit PatchAfter noticing his shoes I saw that he wears no unit patch on his shoulder.
Changing of the colorsI believe it was 1957 when the U.S. Army changed the boots and shoes from brown to black. New ones weren't issued, but we had to dye the existing footwear. We could have done them ourselves, but most of us paid to have the color changed.
The shoesThose shoes are NOT wingtips, but they do have broguing. I recall seeing a picture of an American general wearing similar brown brogues.  So they were definitely acceptable with that uniform.  And I suspect the socks are a light tan. I think that was the uniform sock color at the time. And yeah, before Spandex, socks fell. Period.
And while I'm here, may I just say that this soldier's girl is a DOLL. Pretty woman!
(The Gallery, Eateries & Bars, Russell Lee)

Carlton's Pharmacy: 1940
... Shasta County, California." Medium format negative by Russell Lee. View full size. What's a girl to do Oh dear. To the left ... 
 
Posted by Dave - 02/12/2019 - 11:59am -

November 1940. "Boomtown store near Shasta Dam construction site, Shasta County, California." Medium format negative by Russell Lee. View full size.
What's a girl to doOh dear. To the left of the door we have a full-length view of a larger lass clad only in her smalls, standing on a scale, urged to take diet supplements ... early body shaming? To the right we're treated to a closeup of a gorgeous gal looking longingly at a Whitman's Sampler, the box being proffered by the hand of a gallant gentleman. Such conflict. Keep the scale and the vitamins; I'll take the chocolates.
Whitman'sThank you, Whitman's chocolate, for refusing to bow to pressure about modern design and the need to "rebrand."  I recognize your box across time, and hope that it had good chocolates within.
Fresh MagazinesThat's the December 1940 issue of Movie Life Magazine top left of the rack, with Claudette Colbert and Ray Milland on the cover.
Most likely promoting their 1941 Comedy, Skylark.
Alka Seltzer ThermometerAs a collector of advertising thermometers, I have never seen a tin Alka-Seltzer. Several PAM type with Speedy very collectible. Tin nice shape bulb works no nail hole damage. That's a real gem there. Wish I had it.
Battle of TarantoA precursor to the Japanese attack on Pearl Harbor -- the British Royal Navy used carrier-based torpedo bombers to attack Italian Navy vessels in the port at Taranto on the night of 11/12 November 1940.
https://en.wikipedia.org/wiki/Battle_of_Taranto
Safely distantThe bombing of Italy's fleet at Taranto must have made for interesting reading when we were still safely thousands of miles and more than a year removed from the war.
Extra! Extra!As you can see, the San Francisco Chronicle and the rival Examiner are keeping a certain wary but respectful distance between one another at opposite ends of the porch. No one make any sudden moves.
Read All About ItIt looks like the major headline of the day is about Britain's attack on the Italian fleet at Taranto, which occurred on the night of November 11-12, 1940.   
Life on Mars with ChocolateIf man ever does reach the point of living on Mars, there will, no doubt, be a retro Rexall Drug Store there selling Whitman's Samplers.  
But by that time there will probably only be one piece of candy per level in the box.  I bought a box recently and was disappointed to find maybe eight pieces on each of the two levels, instead of the filled box assortment of yesteryear.
What's hanging up top?On the peak of the roof there is a device I can't identify.  It's restrained by a guy wire on each side.  Any guesses?
[A neon "Rexall" sign. - Dave]
Maybe not so much silver screenbut we do have Russell Sambrook's painting "Catch the Turkey" on the cover of Liberty's November 23rd issue, "Springer Spaniel" by W.W. Calvert on the Saturday Evening Post of the 16th, and a slightly jumping-the-gun December 1940 issue of McCall's, with the beginning of a four-part serial "The Beautiful Southwick Girls" by Margaret Culkin Banning, subtitled "a story of how much — and how little — men think of beautiful women." (Banning was a well-known women's rights activist as well as a hot-selling author.)
Miss PopularityAmongst other stars:
Jimmy Stewart, Katharine Hepburn and Cary Grant in Screen Romances 12/40.
Linda Darnell in Silver Screen 12/40.
Linda Darnell (again) in Movie Mirror 12/40.
Paulette Goddard on set, Motion Picture 12/40.
Tyrone Power and Linda Darnell (yet again) “Mark of Zorro” in Screenland 12/40.  
17-year-old Linda wins the popularity poll, and is at the peak of her stardom.  
The news stands in colorAnd thanks to Vintagetvs, I missed the Movie Life issue.
More Than 30 Comics!Oh, how I long for those days. At two comics per page, that was probably a 16-page section. (When I was in high school I remember hearing a rumor that the Denver Post Comic Section was so huge you could subscribe to it alone!) Today the comics are barely an afterthought - the strips are smaller and you're lucky if you get 4 pages on Sunday. Breaks my heart.
(The Gallery, Russell Lee, Stores & Markets)

Home Alone: 1937
... house near Ambrose, Divide County, North Dakota." Photo by Russell Lee for the Farm Security Administration. View full size. TILT All ... 
 
Posted by Dave - 03/02/2018 - 12:30pm -

November 1937. "Abandoned house near Ambrose, Divide County, North Dakota." Photo by Russell Lee for the Farm Security Administration. View full size.
TILTAll together now: "There was a crooked man ... "
I can't even imagineWhat must a North Dakota winter have been like in that little clapboard house. I wonder if it has any insulation at all. And there aren't a lot of trees out there for firewood. Brrrrr.
Well if that just isn't the tiniest little dot on the map!Your man from Lowe's won't be delivering any new appliances here anytime soon.  
Real EstateI believe the description is "ready for renovation."
One man's dumpThis is a palace compared to some of the (literal) Tar Paper shacks we've seen here on Shorpy. 
Getting crowdedYou can see the neighbors' place from here. Maybe that's why they moved away.
(The Gallery, Dust Bowl, Russell Lee)
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