If the Soldiers and Sailors Monument hasn't moved in the past 101 years, this is the street view of basically the same area today. Looks like Detroit has leveled all the structures that were standing in 1910.

[It has moved twice over the years. To the left of the Google Street View below is the 100-year-old Dime Bank. - Dave]

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This photo is absolutely perfect! There are men, cars, advertising, women, children, horses and so much more. I love it. What a great window into the past.

Has anyone got a modern view of this site? Given Detroit's decline, it would be interesting to see it from this angle.

[See above. The notion that downtown Detroit is some sort of decaying urban wasteland is a mistaken one. - Dave]

The original Kellogg Toasted Corn Flakes box was not colorful by today's standards, being dark green and red lettering on a beige background, but with those three banks of lights focused on it, I am sure it stood out on the sign. On close inspection it appears that the rope lasso also might have had its own string of lights just above it. As far as what the lighting on the cowboy might have been, it is anyone's guess. To get an idea of the original box (and tin) colors, just Google "Kellogg's Toasted Corn Flakes" images.

[The rope itself is a string of lights. This sign probably used hundreds of bulbs. - Dave]

Information? Tickets of some kind? It looks too small to be a news or food vendor booth.

[It's a kiosk of the kind used for posting bulletins, news, weather etc. - Dave]

If only time travel were possible. To me, that era was the most serene. Discounting any wars, epidemics or such. I would go.

Annual Report of the Commissioner of Patents for the Year 1911.

Patentees of Designs, Trade-marks, Labels and Prints.

…
Kellogg Toasted Corn Flake Co., Battle Creek, Mich. "The Food To Tie To" (For Prepared Cereal Foods.) No. 2,877; Nov 7; Gaz. vol. 172; p. 258.
…

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Apparently, "The Food To Tie To" failed as an ad campaign — it does feel awkward to pronounce. Prior to this post, a Google search of this Kellogg's slogan yielded only two results: both google-book scans of a 1912 government publication of patent listings. Follow the Google search of this slogan to witness the steady accumulation of search-engine results as a multitude of blog/web-sites scrape and automatically re-post content from Shorpy.

P.S. Undoubtedly this black-and-white image of the Kellogg's "The Food To Tie To" sign on the Campus Martius fails to capture the contrast and readability that the full-color signage would have presented. It is difficult to read the slogan and one must look closely to see the cowboy and his lasso. Any Shorpy photo-colorationists willing to lend their skills to offer historical palette schemes which might have attracted the eye of a 1910 breakfast-cereal consumer?

In 1964 I managed to fail the parallel parking portion of my driver's test while driving a relatively small 1962 Dodge Dart with power steering and automatic transmission.

It appears the taxi guy is trying to park that 3 ton beast without the benefit of power steering or automatic trans. He's a better man than I.

[Circa 1910 Hudson Model 20 touring car. At around 1,800 pounds, it weighed less than a ton. - Dave]