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A Sign: 1941
October 1941. Chillicothe, Ohio. "Jewelers sign." 35mm nitrate negative by John Vachon for the Farm Security Administration. View full size.
De-signs
Some of these signs were pretty cleverly designed. The garage sign below is one of my favorites. It sold for $34,500 at auction last year.
Cool sign, cool photo
I think John Vachon took by far the most interesting photographs of anyone from the FSA.
Little light bulbs
It must have been a major job keeping signs illuminated in the pre-neon days. Now even neon is passe -- being replaced by LEDs (Light Emitting Diodes).
[Neon -- replaced ages ago by fluorescent backlight signage -- is actually quite chic these days. - Dave]
Yes, I never liked fluorescent back-lit signs, they are bland, boring. Neon was more colorful and can be animated. LEDs are more colorful and animateable yet- and can create infinite designs and even pictures.
The stuff that dreams are made of
Just the thing Spade or Marlowe would see from his office window.
Mis-spelling?
Null points for spelling - both you and the sign maker - Jeweller surely?
[In American English, "jeweler" has but one L. - Dave]
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