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VINTAGRAPH • WPA • WWII • YOU MEAN A WOMAN CAN OPEN IT?

Coke, Coffins & Caskets: 1935

October 1935. View of the L.F. Kitts general store in Maynardville, Tennessee. View full size. Photograph by Ben Shahn. Scan from 35mm nitrate negative.

October 1935. View of the L.F. Kitts general store in Maynardville, Tennessee. View full size. Photograph by Ben Shahn. Scan from 35mm nitrate negative.

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No, no, no!

General Coffins was the owner of the store! He was a highly decorated officer in the First World War, leading the raid over Macho Grande.

"How do I get to the Susquehanna Hat Company?"

Joke

Doh!

Coffins on the right

Just a joke

Coffins on the right?

Has this picture been cropped? I can't see the planter or coffins.

Wasn't there an ad campaign

Wasn't there an ad campaign at some point that said "Coke Adds Life", or was that just in a novel?

General Store

They weren't kidding when they said general, coffins on the right next to the planters.

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