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Grit n Coke: 1938

Grit n Coke: 1938

May 1938. Farm boy who sells "Grit." Irwinville Farms, Georgia. View full size. 35mm nitrate negative by John Vachon for the Farm Security Administration.

 

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According to the poster in the window, the following movies from 1938 are showing at the local theater:

Go Chase Yourself
Joe Penner & Lucille Ball

In Old Chicago
Tyrone Power & Don Ameche

Mr. Moto's Gamble
Peter Lorre & Keye Luke

Merrily We Live
Constance Bennett & Brian Aherne

Rawhide
Smith Bellew & Baseball's Lou Gehrig

Store in Background

My Grandfather, John C. Miller, ran the only store in Irwinville Farms (Georgia) during the depression. I'm pretty sure this is the store behind the young boy.

[In addition to the store above, which was a farmers' cooperative (another view below), the archives show this small grocery. - Dave]

Of minor note

You'll see that the sign for Dr Pepper contains a period after the "Dr", an abbreviation indicator they later dropped for typographical reasons.

Grit Memory

I think the first time I saw a Grit ad was in Boys Life. The Boy Scout magazine

Grit Ringtones

I think I remember comic book ads about selling Grit. Dave, you have to check out the ringtones, priceless.

[Hmm. I'm torn between "Tractor in Reverse" and "Tractor Idling." - Dave]

Grit info

http://www.grit.com/

[Grit, which started out as one of the first nationally distributed newspapers, is now a glossy bimonthly magazine. Lead article: "Why Are Barns Red?" - Dave]

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