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Daytona Beach, Florida, circa 1906. "Beach Street, with souvenir shops." Glimpsed earlier here. Detroit Publishing glass negative. View full size.
In approx. 1988 my husband was working on the refurbishment of Beach Street after its decline upon the arrival of Volusia Mall. He was working on an update of the building which had housed Dunn Lumber, the old toy store upstairs to be exact. He was very excited to bring home an old wooden cash drawer for me, to be used as a 'shadow box.' Some 25 years later, that wooden cash drawer hangs on a wall in my home in Upwey, Victoria, Australia! I think of shopping on Beach Street as a little girl every time I look at it.
This postcard gives the location as South Beach between Magnolia and Orange Ave.
You have to remember that at the turn of the century there weren't any trucks running around spraying to keep the mosquitos down. The sleeves, hats and long dresses served two purposes; keep the mosquitos off and keep the sun off. It wasn't fashionable to be tanned. It was a sign that you worked outside and in a lower station job.
Having lived in Florida all of my adult life and 32 years in Cocoa Beach/Cape Canaveral area I can attest to the mosquitos. There are actually two kinds. One a fresh water variety and one a salt water variety. They also like different parts of the day and night.
Notice on the other side of the photo, we have 2 fuse cut-outs on the top arm above the ancient transformer, trade named "Buhdda" for their similar sillouhette.
Living in the Daytona Beach area, I can't conceive that any woman would be out mid-day in dresses like the two ladies to the left. I'm sweating like crazy in shorts and a T-shirt.
Looks like all the horses have been leaving lots of souveniers behind!
Talk about your Victorian Internet! There looks to be an almost even dozen crossarms of telegraph lines on your right side of the photo and three phase electric power on your left. The New Century is upon us and it looks like Daytona is eager to use all the modern conviniences. If the two cars are any indication, Daytona as a test bed of the new fangled invention surely isn't far behind.
I don't know if it's a franchise, but they are still in business all over Florida.
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