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Silk Stockings: 1926

Silk Stockings: 1926

Washington, D.C., 1926. "National Hosiery Week. Erlebacher window, F Street." Among the Blue Moon shades on display: Flesh, Blond, Peau, Orchid, Gravel and "Jenny." National Photo Company Collection glass negative. View full size.


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The two electrical switches at the bottom of the window: any idea what they may be for? The left one is pushed ON and the right one pushed OFF. Apparently these switches needed to be outside, not inside the building, but I can't think of a reason that would be necessary.

Feminine Apparel of Individuality

Shorpy Street View of Erlebacher's at Visible Writer: 1918.

Washington Post, June 10, 1926.

National Hosiery Week.

June 9th to 15th.

This is a National event and for the occasion we present a complete stock of the famous Blue Moon Silk Stockings, “Longer Wear in Every Pair,” in the newest Summer Shades: Nile, Orchid, Flesh, Maize, Boise de Rose, Silver, Blonde, Oriental Pearl, Atmosphere, Jenny, Gravel and Rose Taupe.

Priced, $1.65 to $2.15 a Pair (Boxes of 3 Pairs, $4.75, $5.25, $6.25). All silk to the Garter Top - $1.95 Pair (3 Pairs $5.50).

For these exquisite Summer evenings, when in fairylike frock of chiffon or lace you dance to music of infinite charm, we offer you a hosiery of a quality gossamer sheer and in the delicate new shades, to be worn with frocks of any light color and with slippers of silver or of pastel hue.

Blue Moon” Silk Stockings Unconditionally Guaranteed.

Feminine Apparel of Individuality
Twelve-Ten Twelve-Twelve F Street

Gustaf Tenggren, a Swedish-American artist and later Disney animator, illustrated the Art Deco stockinged fairy on the Blue Moon box cover, apparently considered too racy to be fully displayed for National Photo Company's camera.

The color of air

I'm intrigued by the "atmosphere" color, myself. I wonder if it changes on smoggy days.


"Seventh Heaven" won best director and best actress (Janet Gaynor) at the very first Academy Awards.

A lost film

"Lovey Mary," MGM 1926.

National Hosiery Week

June 9 - 15, do we get time off?

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