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Scarf Chic: 1952

Scarf Chic: 1952

June 20, 1952. "Scarves by Vera, 417 Fifth Avenue, interior. Marcel Breuer, architect." Our second look at the atelier of this minimalist modiste. Oh, and: scarves! Large-format acetate negative by Gottscho-Schleisner. View full size.


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I remember Vera scarves from the 1970s, I believe. I know they have been around a lot longer, but I think it was in vogue to wear scarves in the 70s. Hadn't thought about them until now. Wish I had saved some! Love the offices! So chic!

Pretty hip decor, even for today

Today this space would double as some swanky online magazine or PR firm.

Oh, look at all the ash trays

I think I could almost relapse. My office banned smoking in 2000 and that's when I quit. I think we were a living history museum at that point.

That would take a lot of scarves

Just how many scarves did she have to sell to afford such a studio? Or, how expensive was each scarf?

Mr. Moneybags

417 Fifth Avenue is now owned by Carlos Slim, the world's wealthiest person.

Vera info

Including how to date them: click here.

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