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December 1936. "Scene on Bathgate Avenue in the Bronx." At the K&K Grocery, a nice display of Crax and Jell-O. Photo by Arthur Rothstein. View full size.
I've searched high and low for more information about Crax, which I thought were a brand of cracker. They were actually called a biscuit, in several flavors, and were made by the Educator Biscuit Company in Lowell, Mass, beginning about 1915 and operating until the mid-1960s, it appears. The Crax name is still used for a snack made by an Indian company, but that's another story.
Here's an advertisement from a Newfoundland grocery store in 1962 featuring Crax. Somehow, I don't think a western hemisphere company would make a product with that name today.
In case anybody hasn't figured it out yet, Zahnartz is the German word for Dentist. Try as I may, I couldn't find a Yiddish word for it.
Reminds you of a time when the penny mattered.
Translation of Yiddish script: strictly kosher sausage business.
You won't find any traces of this scene at the corner of Bathgate Avenue and E. 172nd Street today. The Port Authority built an industrial park on the site about 30 years ago.
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