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Blinging Up Baby: 1947

Blinging Up Baby: 1947

Jan. 27, 1947. "Kartch's, Main Street, Paterson, New Jersey. Interior rear, horizontal detail." An elaborate display of clothes and accessories for the baby in your life. Large-format acetate negative by Gottscho-Schleisner. View full size.

 

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Baby jar sets

On the top shelf to the left of the stuffed animals, are sets of jars.
One would be for Q-tips, and one for cotton balls. Don't remember what my mother put in the others.

Chairs!

In the mid 1950s, mom loved shopping in stores that had chairs to sit in while perusing the merchandise.

Today, stores have one simple policy: Come in, take what you need (don't dare look for someone to help you), pay up, and get out!

Is it no wonder those of us of a certain age long for simpler, more courteous times?

BOOM!

So much wonderful mid-cent ambiance here that if I started my praise I could not stop. (OK, I have to admire the lighted ameboid show window above the shop floor.)
But I'm here mainly commend those baby dept. shelf stockers, and ponder how they must have had to be on their toes--it's 1947 and that baby boom is going to keep 'em quite busy for years.

High end

Not the place for your average family to shop!!

Crisp

Beautiful details, superb display cases; more of a high-end jewelry store then a store with clothing for children. Helped the patrons understand how important their children were. Very high class.

Packaging and access

No packaging, no visible tags and labels: less junk between us and the product. But the product does sit in a glass-topped drawer or on glass-paned shelves behind a counter. An entirely different relationship between the customer and the product: mediated via humans rather than plastic and cardboard.

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