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Playboy Pop Stand: 1937

Playboy Pop Stand: 1937

January 1937. "Unmarried man who works in the packinghouse at Deerfield, Fla." Photo by Arthur Rothstein, Resettlement Administration. View full size.


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In the Planters Jar

They look to me like big, square peanut bars of peanuts held together with sugar. These are still popular today ("Planters Peanut Bars") but they aren't big squares.

Close but no cigar

After much searching the Net I was able to find this hood ornament that seems to match. Unfortunately it was on an old auction and they didn't know what vehicle it adorned, but at least it's a close-up.


Part of the description of the bottle shape of Coke for many years. I remember that in 1954 or so the 6 oz bottle shown in this picture went from 6 oz to 6.5 oz.

Goddess of Speed

The radiator cap (often called a "mascot") on that Model A looked vaguely familiar to me. It appears to have been inspired by this famous "Goddess of Speed" mascot that evolved on Packard cars through the 1930's -- albeit with an Isadora Duncan-like twist here. A little beyond focus, so it's hard to tell, and I can't find a picture of what I'm thinking it is...perhaps a mascot/hood ornament expert could chime in here. (yes, they do exist(!)

A TIP OF THE HAT to Gartholameau! That's the one...judging from the poor quality of the sculpture/casting, this mascot was certainly an aftermarket accessory, and is EXTREMELY rare today. Interesting that our Playboy mounted it at an up-angle on his Model A, so that her arms are level (like the Packard Speed Goddess).

I think this should go

in the Handsome Rakes gallery. Just sayin'.

A hint of Jerry

That goofy smile, that lopsided hat. Could he be Jerry Lewis' uncle?

Radiator Cap

Lotsa bling on the car!


...for asking the question Manalto and especially for the informative answer tterrace. I wondered why it was necessary to identify marital status in the picture.

That pictures where you can enlarge and see all the innocuous "stuff" in the background. Vitalis, anyone? Guess it was important to keep your hair slicked back even if you were being resettled.

It's all about style

The hat's nice, but that well-accessorized Model A Ford is all that and a bag of Planter's.

The hat

It's all about that.

Those jars

holding Baby Ruth candy bars, National Biscuit Company (Nabisco) cookies and Planter's Peanuts would look great on restaurant counters today. Wish I owned them, then and now.

I wonder

If in 1937 "unmarried" was a euphemism for gay. Why mention it?

[It also meant single as opposed to wed. Rothstein's photos were part of the survey documenting people affected by the Resettlement Administration's projects, and as such included demographic data. -tterrace]

Long-lasting brand names

Baby Ruth, Coca-Cola, Vicks cough drops, Vitalis hair lotion, Holsum bread, all still around 76 years later.
Edit: after reading another comment I now see the Planters and Nabisco names on the glass containers. Make that seven brand names still around.

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