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October 1955. "Singer Dinah Shore on the set of her television show." Color transparency from photos by Earl Theisen and Robert Vose for the Look magazine assignment "Dinah Goes Glamorous." View full size.
I still remember watching Dinah Shore, and can hear her singing "See the U.S.A. in your Chevrolet, America is asking you to call ... "
Apparently, The Dinah Shore Show was one of the first regular color broadcasts. Here is a brief color segment from a program she recorded in late 1958:
[Though a few episodes of Shore's 15-minute NBC program that aired from 1951-1956 - initially on Tuesdays and Thursdays, later Thursdays only - were broadcast in color, her 1-hour Sunday color Dinah Shore Chevy Show did not begin until October, 1956. -tterrace]
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