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Career Girl: 1943

Career Girl: 1943

June 1943. "Miss Frances Heisler, pump attendant at one of the Atlantic Refining Company garages in Philadelphia. She was formerly a clerk in the payroll department of the Curtis Publishing Co." Our third look at Frances on the job. Photo by Jack Delano for the Office of War Information. View full size.


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Changing roles

My grandmother (B 1900) in early 1942 was the first woman hired by an optical manufacturing company. It was so unusual that the local newspaper did a big article on her being the first woman at this company. By 1944, most of the workers at this rapidly expanding company were women.

Frances, We Hardly Knew Ye

Frances M. Heisler was born in 1924 in Pennsylvania. She married John Di Lullo. She died in 1996 in Norristown, PA

Nerf nerf!

I remember shopping for those bumper bars and finding them called "Nerf Bars" in the stores.

Reflection #2

Jack Delano x 2? Or a second person?

Don't forget

the gas cap! Without the plastic attached fuel caps that we have today(some newer cars are even capless) you could easily forget the fuel cap. Service stations used to have lost and found boxes with tons of forgotten fuel caps.


I believe that round disc rising above the left side of the license plate is a reflector, not a tail light.


Back when bumpers would actually protect the cars body, those vertical guards (some called them "horns") prevented the other bumper from riding up over yours. Oh yeah, the young lady is interesting too.

D.C. Tag

She must be filling up Jack Delano's tank. Most people couldn't get enough gasoline to drive from Washington to Philadelphia during this time of gasoline rationing.


She's tall and beautiful enough to have been a model! I'm sure that, especially in that tough time, having Frances fill their tanks and wash their windshields brought a lot of smiles to people who really needed something to smile about!

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