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Five & Dime: 1939

Five & Dime: 1939

July 1939. "Appliqued embroideries for sale on street in front of ten cent store. Saturday afternoon. Siler City, North Carolina." Medium format negative by Dorothea Lange for the Farm Security Administration. View full size.


Car ID

Chevrolet coupe with landau irons circa 1928. Gas filler on the left; gas gauge on the right.

'37 Chevy Hood Ornament

A color shot of a '37 Chevy hood ornament.

Rose's and Sheriff Taylor

Rose's still has stores in my neck of the NC woods, but it looks like they're no longer in Siler City. Saw a Mayberry episode recently where Andy takes his girl all the way to Siler City to go fishing. Woohoo!!

The hood ornament

It's a 1937 Chevrolet. We own a '37 Chevy coupe. I don't have clue as to what the car on the left is.

Hood ornament

That's a killer hood ornament at right.

5 & Dime + 75 =

Field's Five & Dime

Was my go to place as a kid in the 60's. My mom had worked there before I was born and every so often we would go to the store in St. Albans, WV. so she could do a little shopping and visit with her friends. I wandered through the store and the ladies there would brag on how much I'd grown in the last few weeks and then I'd tear over to the toy department which was full of anything a little boy (or girl) would want. They had a big notions counter and a hardware department that would put most hardware stores to shame. They even had an alteration department in the back. Before we would leave I usually managed to get a big bag full of the best malted milk balls I ever ate, often on the house. It's good to know people in the right places.

I was in that building last year. It now houses a flooring dealer, but I could still see some of the original walls and ceiling and could point out to some people I was with how the old store was laid out. The lady working there could also remember the old store.

Window decorator wanted - apply inside

I remember the old 1940's "Five and Dimes" as having the largest variety of assorted goods of any single store on Main Street with all sorts of colorful dishes, hardware, cosmetics, art supplies, holiday decorations, fabulous toys and books, pots and pans, knickknacks, shiny things, sewing notions, inexpensive costume jewelry, toiletries, bulk candy, you-name-it, but virtually something for everybody. Why would they feature in their most valuable advertising space (the front windows) something as boring and nondescript as socks?

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