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Our holdings include hundreds of glass and film negatives/transparencies that we've scanned ourselves; in addition, many other photos on this site were extracted from reference images (high-resolution tiffs) in the Library of Congress research archive. (To query the database click here.) They are adjusted, restored and reworked by your webmaster in accordance with his aesthetic sensibilities before being downsized and turned into the jpegs you see here. All of these images (including "derivative works") are protected by copyright laws of the United States and other jurisdictions and may not be sold, reproduced or otherwise used for commercial purposes without permission.

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[REV 25-NOV-2014]

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Gurley-Lord: 1929

Gurley-Lord: 1929

"Gurley-Lord service station, San Francisco, 1929." One of eight 8x10 negatives showing rubber-related activities at Goodyear tire dealers. View full size.

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Photo date

The coupe (Durant ?) is much newer than 1923; probably 1928.

[Actually 1929. - Dave]

Those neon signs.

That neon sign on the roof is one sign and a half.

This business, judging by the quality of the signage, was a very successful and prosperous one.

Goodyear to Firestone

I'm not sure why, but I immediately recognized this as the automotive district near the DNA Lounge on 11th street. (Something about the sidewalk spacing?)

I found an address in a genealogy journal:

GURLEY-LORD TIRE CO, J F Gurley Pres, D A Lord V-Pres, Distributors of The General Tire, 1517 Mission at 11th, Tel HEmlock 1800

Looks like it's a Firestone dealership now, but still there.

Prest-O-Lite in 1923?

Hard to imagine that there was much call for Prest-O-Lite acetylene gas service for auto lights in 1923, eleven years after the introduction of automotive electric starting and lighting systems.

[Acetylene-generating tanks were also in service on trucks, motorcycles, bicycles and camp stoves. -Dave]

SHORPY OLD PHOTO ARCHIVE | History in HD is a vintage photo archive featuring thousands of high-definition images from the 1850s to 1960s. (Available as fine-art prints from the Shorpy Archive.) The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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