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[REV 25-NOV-2014]

 
 
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VINTAGRAPH • WPA • WWII • THE FRENCH RIVIERA: 1952

Gurley-Lord: 1929

Gurley-Lord: 1929

"Gurley-Lord service station, San Francisco, 1929." One of eight 8x10 negatives showing rubber-related activities at Goodyear tire dealers. View full size.

 
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Photo date

The coupe (Durant ?) is much newer than 1923; probably 1928.

[Actually 1929. - Dave]

Those neon signs.

That neon sign on the roof is one sign and a half.

This business, judging by the quality of the signage, was a very successful and prosperous one.

Goodyear to Firestone

I'm not sure why, but I immediately recognized this as the automotive district near the DNA Lounge on 11th street. (Something about the sidewalk spacing?)

I found an address in a genealogy journal:

GURLEY-LORD TIRE CO, J F Gurley Pres, D A Lord V-Pres, Distributors of The General Tire, 1517 Mission at 11th, Tel HEmlock 1800

Looks like it's a Firestone dealership now, but still there.

Prest-O-Lite in 1923?

Hard to imagine that there was much call for Prest-O-Lite acetylene gas service for auto lights in 1923, eleven years after the introduction of automotive electric starting and lighting systems.

[Acetylene-generating tanks were also in service on trucks, motorcycles, bicycles and camp stoves. -Dave]

 
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