MAY CONTAIN NUTS
HOME
 
JUMP TO PAGE   100  >  200  >  300  >  400  >  500  >  600
VINTAGRAPH • WPA • WWII • WE CAN DO IT! BUT FIRST, COFFEE

Modern Amoeba: 1947

Modern Amoeba: 1947

Jan. 27, 1947. "Kartch's, business on Main Street in Paterson, New Jersey. Interior, to rear." Witness to one of midcentury design's favorite mashups, the trapezoid and the amoeba. Large-format negative by Gottscho-Schleisner. View full size.

 

On Shorpy:
Today’s Top 5

Trapezoid

Actually a good design as it maximizes floor space under the hanging clothing. My ponderment is this - WHAT was the sitting area required for in a childrens department?? Did the store sponsor some sort of employee's child after school? Chair, lighted desk area, etc.

[Presumably for more comfortable perusing of smaller items. -tterrace]

Ah! Space To Move Around

Looks like the children's department, with jackets for the boys, dresses for the girls, and some stuffed toys to play with.

But what impresses me the most is the SPACE the store has allocated for the customer to move around in while perusing their selections. I remember stores like this that my mom took me to in the early 50's; getting a new suit for Easter in stores like Robert Hall, Gertz, Alexanders etc. in Queens County.

Today's stores jam stuff in every available inch of space, and you can't even browse without jostling other customers. If I found a store like this today, I would be a regular.

And Atoms

Skewered on the left there. Never tired of little round atoms in those days.

Syndicate content  Shorpy.com is a vintage photography site featuring thousands of high-definition images from the 1850s to 1950s. The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago. Contact us | Privacy policy | Site © 2022 Shorpy Inc.