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Here Today: 1947

        Here Today -- The car they said was years away!
New York City, December 1947. "Hudson dealers and the new Hudson." A striking design that sold like hotcakes when it was introduced to car-starved postwar America. 4x5 inch acetate negative by John M. Fox. View full size.

        Here Today -- The car they said was years away!

New York City, December 1947. "Hudson dealers and the new Hudson." A striking design that sold like hotcakes when it was introduced to car-starved postwar America. 4x5 inch acetate negative by John M. Fox. View full size.

 

Gone Tomorrow

There is something poignant about this picture of executives presenting what was sure to be a major hit and quickly bring Hudson back to success. Sadly a future merger with Nash-Kelvinator would not save the Hudson name. However the resulting feisty American Motors bought Jeep and brought us the Pacer and Gremlin before disappearing into what is now Fiat-Chrysler.

Fussy

The Hudson appeal seems to grow as the years go by. At the time its styling was not as well-received as the cleaner, less fussy, offerings from Packard like this 1948 model I owned.

Hudson Couldn't Catch a Break

The "stepdown" design, though attractive to some, was of unibody rather than body-on-chassis construction. That made all but minor cosmetic updates a matter of comprehensive re-tooling, a very expensive undertaking for a "major-minor" manufacturer.

Together with the sales disaster that was the smaller Hudson Jet, Hudson's fiscal inability to match the Big Three in restyling frequency finally led to a financial failure only temporarily remediated by merging with Nash to form what became American Motor Company. By 1958, AMC was producing only Ramblers ...; oh, and the Anglo-American Metropolitan.

Breaking News

Full break, full break, full break, no break, no break, moderate break. It's all personal preference.

I love the doublebreasted pinstripe

But the guy needs to get his trousers properly hemmed, or tighten up his suspenders a bit.

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