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Wet Beer: 1948

Wet Beer: 1948

New York circa 1948. "C. Rose Distributing Co. truck." Just in out of the rain, with a backdrop of Piel's, Fitzgerald's, and maybe Rose himself. Who if he dressed any sharper might make your eyes bleed. 4x5 negative by John Fox. View full size.

 

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Quite simply

How does one pronounce "Patchogue"?

Truck identity

It's an early to mid 40s Chevy COE (cab over engine)

The identity of the truck?

Has anyone been able to pin down the identity of the truck? Make? Model?

Fitzgerald Bros.

Fitzgerald Brothers began in 1857 in Troy, NY and is still owned by the Fitzgerald family. They are now a Pepsi distributor and no longer brew or distribute beer.

A generous individual.

Mr. Rose donated to my alma mater, St. Joseph's College in Patchogue.

http://www.sjcny.edu/long-island/student-life/clarerose

We need more like him

The stories and bios of Clare Rose indicate he was an honorable, generous man with character and integrity and makes one wish there were a lot more people like him, - willing to work as hard as anyone, willing to share his resources and always good-humored and compassionate. As a kid, I remember people like that, even in my very small town in Ct., but it seems that these days, people are more self-centered and egoistic, as evidenced by the multitude of atrocious "reality shows" which portray mostly abrasive and obnoxious people trying to gain fame and fortune. I doubt that Clare would be spending his time on Facebook and taking "selfies" all day long. He lived right, he lived long and he prospered. His family must be very proud of him. R.I.P. Mr. Rose.

Clare, is that you?

This does indeed appear to be a picture of Clare F. Rose, founder of Clare Rose Distributing. The company he started by selling soda pop out of a truck parked next to his parents' house in Patchogue is now the sole Anheuser-Busch distributor for Long Island. Currently run by Clare's grand-children, the company recently moved to a brand new office and distribution center in East Yaphank.

Clare F. Rose died in September 2010 at the age of 98.

Clare Rose (1911-2010)

... the hardest working man in, and for, Patchogue.

http://patch.com/new-york/patchogue/clare-rose-remembered-by-community

C stands for Clare

Still a major player in the New York market. The company is now headquartered in Yaphank and distributes Budweiser.

http://www.clarerose.com/OurStory.aspx

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