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VINTAGRAPH • WPA • WWII • WE CAN DO IT! BUT FIRST, COFFEE

Ninety-Nine Bottles: 1948

Ninety-Nine Bottles: 1948

New York circa 1948. "Ruppert Beer display in grocery window." It's light. It's delicious. It's S-L-O-W aged. 4x5 negative by John M. Fox. View full size.

 

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Ruppert Knickerbocker

My dad drank Ruppert Knickerbocker back in the 60s. It was the first beer I ever tasted (with his permission). I also remember Ballantyne and Rheingold as well. I don't think I ever saw him with anything but a local/regional beer until well into the 70s. By then the local breweries couldn't compete with the nationals and mostly disappeared even if the names lived on for a while.

Now, thanks to the craft beer movement, there's a bunch of local NYC breweries again.

The Beer that made the Yankees

Colonel Jacob Ruppert, owner of the Jacob Ruppert Brewing Company, and owner of the New York Yankees from 1915 until his death in 1939. He (and his money) remade the perennially losing Yankees to a legendary baseball dynasty, winning the World Championship seven times before his death, brought Babe Ruth to New York and built the original Yankee Stadium. Inducted into the Baseball Hall of Fame in 2013. That's how far "beer money" can go.

Tastes like loneliness

Mmmm...Beer, Cheez-its and a can of Chef Boy-ar-Dee (center bottom of frame). Lonely bachelor food.

Serving Suggestion

Ruppert Beer and Chef Boy-ar-dee spaghetti and meatballs. Mmmmm good!

Not featured: Trommers White Label

That's an awful lot of Ruppert inventory to tie up in a window... only a wall sign in the distance for Trommers White Label.

I had no idea that Bushwick-based Trommers was a player in the competitive Northern NJ brewery scene. Seems they bought The Orange Brewery, which operated in Orange, NJ from 1901 to 1935, and operated as The John F. Trommers Brewery. Liebmann Brewers took over in 1950 and bottled Rheingold Beer at the site until 1977. And I always thought of Rheingold as a hometown brand... go figure.

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