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Golden Cargo: 1920

Golden Cargo: 1920

Fruit as First Aid to Convalescence

        "Two Tons of Oranges -- the Gift of the Alhambra-San Gabriel Red Cross Chapter, to the Sick and Disabled Soldiers at Letterman Hospital, San Francisco. Your Turn Next!"

        This legend in bold letters on the side of a two-ton auto truck advertised the merits of fruit as a first aid to convalescence over a circuit of five hundred miles, as the golden cargo made its way along the valley of the Southern California town on to the Pacific Coast. Newspapers all along the route gave a still wider publicity to the generosity of the Fruit Growers of the Sunset state for in addition to the oranges there were quantities of lemons and grapefruit, while at Los Angeles the local Red Cross Chapter added a contribution of seventy-five pounds of candy.

--Better Fruit, June 1920

March 1920. "Republic motor truck at Letterman Hospital, San Francisco, with cargo of oranges." 5x7 glass negative by Christopher Helin. View full size.

 

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