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June 12, 1939. "New York World's Fair -- House of Glass. Living room." Large-format acetate negative by Gottscho-Schleisner. View full size.
This really shows how that light, blonde color of woodwork became popular just at that time. Just rectangles of blonde finished wood EVERYWHERE. Kind of emblematic of the early 50s, actually.
This, like many architectural shots, even today, is shot with ambient light. The well-illuminated indoors (house of glass!) is a couple of stops darker than the outdoors, but well within the range of the film. Most "post-modern" buildings require artificial light, due to the small windows (it's cheaper to light than heat/cool).
Someone did a lot of work in the darkroom to bring out all that exterior detail outside the windows.
[The scan is from the original camera negative, not a print, so there was no darkroom involved after the film was developed. Post-processing was done by Dave in Photoshop, but as you can see, it didn't need a lot. -tterrace]
In the fair's Town of Tomorrow, one of "fifteen Demonstration Homes, exemplifying the proper use of nationally available materials, equipment and methods for home building or home modernization."
That clock on the desk is the coolest design I've ever seen. If ever there was a call for old fashioned, that futuristic clock should be mechanical to lose that power chord.
That model 300 phone had a ridge down the back of the handset which made it very difficult and uncomfortable to wedge between the ear and the shoulder for hands-free operation. This was corrected in the 1950's with the model 500 we all know and love.
That glass horse statue at the far right shows up fairly frequently at flea markets and antique stores. I used to have a couple I used as bookends.
It's the best thing in the room. It doesn't say deco, it screams it.
True, it could do just one thing (unlike my iPhone, which can do a zillion things), but that classic telephone was a wonder of design: beautiful, substantial, and comfortable in the hand. Also unlike my iPhone, it was impossible to lose.
You'll need a foot-long pen.
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