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Trick or Treat: 1948

Trick or Treat: 1948

Oct. 31, 1948. "Bond's, New York City. Night exterior, Fifth Avenue." Headless on Halloween! Large-format negative by Gottscho-Schleisner. View full size.

 

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Another Fallen Titan

Once the largest men's wear chain in the US. Founded in Cleveland, OH in the 1920s and with its major manufacturing site in Rochester, NY, it was in the process of being broken up and sold off piecemeal by 1975. Bond's popular prices made them the outfitters for working and middle class men whose business attire included a jacket and tie ... in those days, almost everyone but manual laborers and uniformed workers.

Though Bond's styles were usually quite middle-of-the-road, I still recall with a shudder a Bond suit my parents bought for me in the '50s ... rust tan with a gold metallic pinstripe! I could not grow out of that wretched garment fast enough!

And the address is...

007 Fifth Avenue?

Mighty Fine-Looking Lines

Nice post-war design, somewhere between art deco and googie...very sleek and clean looking! Just one thing bothers me, though; the light is out above the "O." I want to hop in my time machine and fix it!

At a glance

... I thought this was a wider angle version of Edward Hopper's "Nighthawks" with the angle of that center window.

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