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Minute Man Men: 1921

Minute Man Men: 1921

San Francisco circa 1921. "Lexington 'Minute Man Six' dealer window, Van Ness Avenue." Another of those promotional events whose significance has vanished along with the product. 5x7 glass negative by Christopher Helin. View full size.


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I'm betting

the event being commemorated and used to promote the car is the Lexington's 1st and 2nd Place finishes in the 1920 Pike's Peak climb and that the guy sitting up on the seat is one of the drivers.

Subject of the Meeting

Given the utilitarian garb of the three occupants of the car, I suspect that some endurance run or other was being celebrated. Though the practice had become less frequent by the time World War I came to pass, in the first decades of the 20th Century many manufacturers sought publicity (and attendant increased sales) by demonstrating their products' ability to travel long distances in record time or over rough terrain or consuming less fuel than competitors or while towing heavy loads, etc.

Never a major "assembler," Lexington became part of the United States Automotive Corporation, was acquired by E.L Cord (of Auburn-Cord-Duesenberg fame) in the mid-1920s, and was extinct as a marque by 1927.

ADDED: And I am betting that rickfred wins his bet!

Just saying...

A car like this is one of the best props ever. It gives a pose depth and balance, while the participants look really focused, lacking, fortunately, that touch of uselessness so frequent with group photos.

Aptly named

I'm pleased to report without any irony that this is the Kaar showroom. (From 1921 Crocker-Langley directory)

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