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Primitive Modern: 1950

Primitive Modern: 1950

July 20, 1950. "Helena Rubinstein residence, 625 Park Avenue, New York. Art gallery." Large-format acetate negative by Gottscho-Schleisner. View full size.

 

On Shorpy:
Today’s Top 5

One Thing Sticks Out

I hate to be "Mr. Obvious" but Doc Dave's hilarious comment and title just clicked into my brain when I was observing the sculpture on the table under the Modigliani (far left of this picture). Silly me, I was first thinking his title meant the wealth required to exhibit all this art but his title and comment is just too funny to have it go to waste in case anyone else missed it (I'm a little slow on the uptake). Thanks for the laugh D.D.

Dig those crazy legs

I can't imagine that clear acrylic was a common material for chair legs in 1950.

The lighting

I'm hoping they used LumiLine linear incandescent lamps. They had all the advantages of the shape of fluorescent tubes with the color-temperature and dimmability of incandescent lights.

Artistic paintings-industrial lighting

She may have had modern art on the wall and been a artist in cosmetics; but the lighting in this room reminds me of a metal shop I was in once.

Poor choice of lighting

Is that fluorescent lighting illuminating these fine works of art? Might as well put them in direct sunlight.

The camera pulls back

To Rod Serling, standing cigarette in hand with a cryptic introduction to tonight's episode.

Sometimes, money isn't enough

What a mishmash!

When You've Got it

Flaunt it.

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