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About the Photos

Our holdings include hundreds of glass and film negatives/transparencies that we've scanned ourselves; in addition, many other photos on this site were extracted from reference images (high-resolution tiffs) in the Library of Congress research archive. (To query the database click here.) They are adjusted, restored and reworked by your webmaster in accordance with his aesthetic sensibilities before being downsized and turned into the jpegs you see here. All of these images (including "derivative works") are protected by copyright laws of the United States and other jurisdictions and may not be sold, reproduced or otherwise used for commercial purposes without permission.

© 2019 SHORPY INC.

[REV 25-NOV-2014]

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Ford vs. Chevy: 1958

Ford vs. Chevy: 1958

The age-old battle of Ford vs. Chevy, vintage 1957, played out under an expressway in San Francisco circa 1958. 4x5 inch News Archive negative. View full size.

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A little revenge?

Ford outsold Chevy in 1957.

Parking? Lots.

The thing that attracted my attention in the photo was 75 cents for all day parking! I did a quick search to find the cost of parking all day in San Francisco today, and discovered that the closest lot to the corner of Folsom and Fremont, near where the photo was taken, costs $30 for all-day parking. Based on normal inflation of 1958 dollars, the same parking today should cost $6.20. But nothing about San Francisco is normal! (Some things just defy inflation, don't they?)

A Good Deal

I'll take all-day parking for 75 cents any day!

'56, '57, '58

Chrysler, Pontiac, Ford in left background. Neither car looks very pristine for only a year old and coincidentally they are both the mid-level trim models.

A first

The first of these crash pictures where the cars aren't totaled.
Gotta be a good $50 or $60 worth of damage though.

Pretty sure this is San Francisco

Under the Bay Bridge approach. The building advertising Copper Works is still there, and so is the advertising. Corner of Fremont and Folsom.

[Yep, although that's the now-demolished Embarcadero Freeway. Just last Thursday I took this picture of the O'Donnell Copper Works Building. An architectural firm has occupied it for several years, but has kept the original weathered signage. -tterrace]

SHORPY OLD PHOTO ARCHIVE | History in HD is a vintage photo archive featuring thousands of high-definition images from the 1850s to 1960s. (Available as fine-art prints from the Shorpy Archive.) The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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