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VINTAGRAPH • WPA • WWII • OCTOBER'S BRIGHT BLUE WEATHER: 1940

One Flight Up: 1937

One Flight Up: 1937

May 7, 1937. "William Goldberg, 771 Broadway, Manhattan." 8x10 gelatin silver print by Berenice Abbott for the Federal Art Project. Changing New York Collection, New York Public Library. View full size.

 

On Shorpy:
Today’s Top 5

I'm Looking for a Cheap Suit

Can anyone tell me where I might find Goldberg's? I was told it was around here somewhere.

Bargain Basements

My retail experience always taught me that it was easier to get a customer to walk down stairs than to trudge up. Basements were more welcoming.

Upstairs, Upstairs

Did Mr. Goldberg mention he was located upstairs?

I lose on every sale

but I make it up on volume!

Free Alterations

During the early 1950's, when mens' suits with two pairs of pants were the norm, I remember going to NYC with my father when he needed to buy clothes. We lived in a small Ct. town with only one clothing store where styles and sizes were very limited and prices were high, plus we were always looking for an excuse to go to NYC. This type of store pictured with most of their stock upstairs was pretty common at that time The ground floor would often show just a sample of what was available but the upstairs floors (sometimes two or three) had lofts crammed with endless racks of clothing, thousands of choices, fabrics and sizes along with all the dressing rooms and a tailor who made sure your purchase would fit properly. They would often negotiate for a lower price and if you bought a suit or overcoat, they would usually throw in a free shirt or tie or belt (and I don't mean in the kisser). My father liked a bargain and always felt like he would get one in New York.

Free Alterations

During the early 1950's, when mens' suits with two pairs of pants were the norm, I remember going to NYC with my father when he needed to buy clothes. We lived in a small Ct. town with only one clothing store where styles and sizes were very limited, plus we were always looking for an excuse to go to NYC. This type of store pictured with most of their stock upstairs was pretty common at that time The ground floor would often show just a sample of what was available but the upstairs floors (sometimes two or three) had lofts crammed with endless racks of clothing, thousands of choices, fabrics and sizes along with all the dressing rooms and a tailor who made sure your purchase would fit properly. They would often negotiate for a lower price and if you bought a suit or overcoat, they would usually throw in a free shirt or tie or belt (and I don't mean in the kisser). My father liked a bargain and always felt like he would get one in New York.

Ratios

Looks like "2 for 1" suits Goldberg got 8 for 1 from his sign maker.

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