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Store Greeters: 1939

Store Greeters: 1939

January 1939. "Store and 'juke joint' in Negro section of Homestead, Florida." Medium format negative by Marion Post Wolcott. View full size.


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Promotional fan from Frank Brown's Pharmacy (Auburn, AL) promoting the virtues of 666 Cold Medicine

Three Sixes

Although it had a name that appears sinister, 666 went by the name "Three Sixes" in radio and TV advertising. It's currently shown as unavailable at Amazon, and apparently a different formula. The contemporaries of 666 were brands like Father John's, Creomulsion (I've tasted that - awful stuff), and Black Draught.

The Mark of The Beast

Didn't go over well with cold remedy focus groups, so they shortened the name to 666.

Tame that beastly cold

with the devil's favorite cold remedy, previously seen on Shorpy here:


This business was so impoverished that they could not even afford a coat of inexpensive whitewash (calcimine) to dress up their street front.

Whitewash is a traditional "site-mixed" paint made of slaked (hydrated) lime and chalk. This is probably the least expensive of all paints.

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