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March 1917. Washington, D.C. "Cosmos Theater, Pennsylvania Avenue. Inauguration Week bill." The home of "Refined Vaudeville," with Woodrow Wilson over the marquee. 8x10 inch glass negative, National Photo Co. View full size.
Built 1907; Closed late 1920s; demolished (diagonally across from National Archives)
Here is the Cosmos program for Inauguration Week, as reported in the Washington Herald on March 4th, 1917, the day before the ceremony and parade.
Not many places left today that "cater to their patrons" but instead we hear the "buyer beware" mantra continually. Also the sign says "Show never stops" (until closing). Isn't that a little deceptive, since it does stop when they close.
Until 1937 Inaugurations were always held on March 4, unless it was a Sunday. From 1937 on the date has been our traditional January 20 (unless it's a Sunday, in which case the Inauguration is in the White House followed by a public ceremony the next day, the 21st).
Funny, if a doctor or plumber advertised that you'd go elsewhere.
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