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VINTAGRAPH • WPA • WWII • UP N' ATOM: c. 1950s

Speed Limit 18

Speed Limit 18

November 1938. "Saloon near railroad yards. Omaha, Nebraska." Our favorite thing here is the signage: Speed Limit 18 Miles, followed closely by Cleo Cola. Photo by John Vachon for the Farm Security Administration. View full size.

 

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Make that 13

Just a small detail, but there is not even a shadow of left side loops on the second numeral. But there are three definite beginnings of the points of a 3. Either way, 13 or 18, it's a strange speed limit.

[You may need a new monitor or screen. -tterrace]

Yes Termite, your new 3x5 clip clearly shows 18. But with the original Jumbo-Tron photo, it was clearly an unclear Thirteen! :>)

Wormy

[It's not a "new clip;" it's cropped from a direct, unaltered screenshot of the "View full size" that's been there since the initial posting. -tterrace]

Named after a cigar

In 1935, the Whistle Cola Company introduced Cleo Cola, named after the owner's favorite cigar and featured Cleopatra as a trademark. Cleo Cola advertising is classic soda pop memorabilia and is very sought after by collectors.

Trimble Brothers

Great story about their operation in Google Books.

Metz Brothers

The "MB" in the architectural decoration is for "Metz Brothers," a prominent Omaha brewer. They received a permit in 1897 to construct a two story building at 601 South Tenth Street.

It's good to know

I can get cigarettes with my lunch, always a worry.

The freight depot in the background

Was renovated into the Harriman Dispatch Center for the UP Railroad several years ago. Quite a dramatic change from its old job description to the current state of the art facility!

This freight depot was in the background of the recent Vachon shot of the Gross Box Factory showing several dilapidated houses, and one large turkey!

The photo was taken at the intersection of 10th and Jackson Streets, looking east and a bit south. Now you would see a parking lot for an Embassy Suites hotel. To the right is the northbound part of the 10th Street viaduct - also replaced by a modern structure, but with period railings and lamp posts. At the top of the viaduct is the old Union Station, which was donated to the city by the railroad in the early 70's and is now completely restored as the Durham Western Heritage Museum.

Even though Jobber's Canyon is no more, many sister buildings still survive in the Old Market - behind Vachon's position as he took the photograph.

Jobber's Canyon

Theodore's Place was located at 601 South 10th Street. Trimble Brothers, in the background, was a fruit and vegetable company.

This area, known as Jobber's Canyon, was all torn down to make room for the ConAgra campus in a controversial move that destroyed buildings on the historical register.

Knobless oblige

You've got to love the old door blocking the (open) upstairs window.

[J'adore! - Dave]

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